Ministry of Education
Anubha Vashisht
VIDWAN ID: 235709

Prof Anubha Vashisht

Female Doctor of Philosophy
Director | Jaypee Business School
Jaypee Institute of Information Technology, Noida
Uttar Pradesh
Expertise: Management
ORCID 0000-0001-9140-4876 Scopus 57200555743 Google Scholar AWGrb64AAAAJ
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28 Publications
0 Projects
28 Scopus Citations
10 CrossRef
6 Years 5 Months Total Experience
Publications
28 Total
Articles
22
Chapters
4
Proceedings
2
Activity

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Scopus Scopus
28 Citations
3 h-index
CrossRef CrossRef
10 Citations
2 h-index
Google Scholar Google Scholar

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Professional Recognition

Gold Medal
2004
HP University

Community & Membership

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Personal Details

Doctor of Philosophy
2009
N/A
Director
Oct 2023 – Present
Jaypee Institute of Information Technology, Noida | Jaypee Business School
Director
Apr 2020 – Oct 2023
Sharda University, Gautam Budh Nagar | Department of Management
Social Sciences
Management

Related Profiles

Scholarly Work

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Scholarly Publications

A Study on Rising Demand of Digital Technologies by Consumer Behavior on OTT Platforms

Conference Paper
Year: 2023. Pages: 2488-2495 .
Authors: Akanksha Gupta Chaudhary; Anubha Vashisht; Hari Shankar Shyam
DOI 10.1109/ICACCS57279.2023.10112968 Scopus Scopus: 1

IMPACT OF SOCIAL MEDIA NETWORKING WITH CO‐WORKERS: A STUDY ON THE MEDIATING ROLE OF SOCIAL REACTIONS AND COMPARISONS

Open Access
Journal Article
Dynamic Relationships Management Journal. Year: 2023. Volume: 12 , Issue: 1 , Pages: 35-51 .
Authors: Deepshikha Seth; Priyanka Agarwal; Anubha Vashisht
DOI 10.17708/DRMJ.2023.v12n01a03

From verbal abuse to intention to leave: Role of engagement and emotional exhaustion

Journal Article
World Review of Entrepreneurship, Management and Sustainable Development. Year: 2021. Volume: 17 , Issue: 2/3 , Pages: 161 .
Authors: Singh, L.B.; Vashisht, A.
DOI 10.1504/WREMSD.2021.114423 Crossref Crossref: 2 Scopus Scopus: 2

Entrepreneurial learning and entrepreneurial intention - the mediating role of personal growth initiative

Journal Article
International Journal of Business Innovation and Research. Year: 2025. Volume: 37 , Issue: 4 , Pages: 448-465 .
Authors: Lata Bajpai Singh; Syed Asif Mehdi; Anubha Vashisht; Priya Grover
DOI 10.1504/IJBIR.2025.147670 Crossref Crossref: 1 Scopus Scopus: 1

The effect of social media advertisements on the AIDA model for young consumers in India

Journal Article
International Journal of Business and Globalisation. Year: 2024. Volume: 38 , Issue: 2 , Pages: 188-206 .
Authors: Kunal Kapoor; Divyansha Kumar; Anubha Vashisht
DOI 10.1504/IJBG.2024.142228 Crossref Crossref: 1 Scopus Scopus: 1

The influence of social media advertising on Indian students' perception towards online purchase

Journal Article
International Journal of Business and Globalisation. Year: 2024. Volume: 38 , Issue: 3 , Pages: 315-325 .
Authors: Vaibhav Misra; Anubha Vashisht
DOI 10.1504/IJBG.2024.142243

Assessing the Role of Digital Awareness in Promoting Polymer-Based Sustainability

Journal Article
MACROMOLECULAR SYMPOSIA. Year: 2024. Volume: 413 , Issue: 1 .
Authors: Akanksha Gupta Chaudhary; Anubha Vashisht; Hari Shankar Shyam; Ashok Singh Malhi; Rajiv Gupta
DOI 10.1002/masy.202300092 Crossref Crossref: 4 Scopus Scopus: 5

The Resurgence of Predictive Models of ESG Technology Strives for a Sustainable Paradigm

Book Chapter
Year: 2025. Pages: 107-124 .
Authors: Sonali Srivastava; Manisha Singh; Anubha Vashisht
DOI 10.1002/9781394383658.ch6
Showing 1 to 8 of 28 publications