Divyansha Kumar
VIDWAN ID: 433419

Dr Divyansha Kumar

Female Doctor of Philosophy
Assistant Professor | Amity School of Business Administration
AMITY UNIVERSITY
Punjab
Expertise: Management
9 Publications
0 Projects
11 Scopus Citations
6 CrossRef
3 Years Total Experience
Publications
9 Total
Articles
6
Chapters
3
Activity

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Scopus Scopus
11 Citations
2 h-index
CrossRef CrossRef
6 Citations
1 h-index
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Professional Recognition

SIU JRF
2017
Symbiosis International University
Director's Bronze Medal
2017
Jaipuria Institute of Management
Best Paper Presentation Award
2020
Symbiosis Center for Management Studies, SIU

Community & Membership

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Personal Details

Doctor of Philosophy
2023
N/A
Assistant Professor
Sep 2023 – Present
AMITY UNIVERSITY | Amity School of Business Administration
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Sustainopreneurship and its’ role in sustainable fashion brands of India

Open Access
Journal Article
International Journal of Innovative Technology and Exploring Engineering. Year: 2019. Volume: 8 , Issue: 11S , Pages: 503-506 .
Authors: Kumar, D.; Vashisht, A.

The effect of social media advertisements on the AIDA model for young consumers in India

Journal Article
International Journal of Business and Globalisation. Year: 2024. Volume: 38 , Issue: 2 , Pages: 188-206 .
Authors: Kunal Kapoor; Divyansha Kumar; Anubha Vashisht

The ethical and regulatory challenges of consumer privacy in the digital era

Book Chapter
Year: 2025. Pages: 173-194 .
Authors: Divyansha Kumar; Gurmanpreet Kaur; Ankit Srivastava; Anwesha Ghosh; Subrato Ghosh

Balancing Industry 4.0 With Sustainability: Human-Centric Approach

Journal Article
Pages: 15-30 .
Authors: Sakshi Arora; Divyansha Kumar; Poonam Gulati

Competition Law and Corporate Finance in India

Book Chapter
Year: 2026. Pages: 125-160 .
Authors: Ankit Srivastava; Anwesha Ghosh; Divyansha Kumar

Integrating Green Logistics and Working Capital Management for Sustainable Economic Growth

Book Chapter
Year: 2025. Pages: 85-107 .
Authors: Reet Kaur; Divyansha Kumar

Competition Law Enforcement in the Era of Platform Economies

Journal Article
Year: 2021.

The Effect of Social Media Advertisements on the AIDA Model for Young Consumers in India

Journal Article
International Journal of Business and Globalisation. Year: 2021. Volume: 1 , Issue: 1 , Pages: 10058847 .
Authors: Anubha Vashisht; Divyansha Kumar; Kunal Kapoor
Showing 1 to 8 of 9 publications