Ministry of Education
Bhawna Agarwal
VIDWAN ID: 606475

Dr Bhawna Agarwal

Female Doctor of Philosophy
Professor | Jaypee Business School
Jaypee Institute of Information Technology, Noida
Uttar Pradesh
Expertise: Management
ORCID 0000-0002-3835-2699 Scopus 57204478808 Google Scholar Bku3L2gAAAAJ
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39 Publications
0 Projects
516 Scopus Citations
406 CrossRef
1 Year 10 Months Total Experience
Publications
39 Total
Articles
37
Chapters
1
Proceedings
1
Activity

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Scopus Scopus
516 Citations
11 h-index
CrossRef CrossRef
406 Citations
10 h-index
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Personal Details

Doctor of Philosophy
2017
Kalinagar Mahavidyalaya
Professor
Nov 2024 – Present
Jaypee Institute of Information Technology, Noida | Jaypee Business School
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Navigating the new normal: financial constraints in startups-A bibliometric analysis and roadmap for future research

Open Access
Journal Article
Environment and Social Psychology. Year: 2024. Volume: 9 , Issue: 8 .
Authors: Singh, P.; Agarwal, B.; Kaur, G.; Dwivedi, R.
DOI 10.59429/esp.v9i8.2840

Estimation from incomplete sampling frames in case of simple random sampling

Journal Article
Model Assisted Statistics and Applications. Year: 2008. Volume: 3 , Issue: 2 , Pages: 113-117 .
Authors: Bhawna Agarwal; P.C. Gupta
DOI 10.3233/mas-2008-3204 Crossref Crossref: 1 Scopus Scopus: 4

Efficacy of celebrity endorsement advertisements and its impact upon consumers' brand preference and purchase decisions: An Indian perspective

Journal Article
Year: 2012. Volume: 11 , Issue: 4 , Pages: 258-272 .
Authors: Sujata Khandai; Bhawna Agrawal
DOI 10.18848/1447-9524/cgp/v11i04/50153 Crossref Crossref: 1 Scopus Scopus: 2

Brand personality scale: How do Indian consumers interpret the personality dimensions?

Journal Article
Asian Academy of Management Journal. Year: 2015. Volume: 20 , Issue: 1 , Pages: 27-47 .
Scopus Scopus: 7

A study of millennials's preferences for social media advertising in Delhi NCR

Journal Article
Indian Journal of Marketing. Year: 2018. Volume: 48 , Issue: 10 , Pages: 34-51 .
Authors: Taanika Arora; Bhawna Agarwal; Arvind Kumar
DOI 10.17010/ijom/2018/v48/i10/132334 Crossref Crossref: 19 Scopus Scopus: 43

Culture and personality: A examination of impulsive buying behavior of indian consumers

Open Access
Journal Article
Year: 2019. Volume: 8 , Issue: 3 Special Issue , Pages: 467-474 .
DOI 10.35940/ijrte.C1097.1083S19

Impact of social media advertising on millennials buying behaviour

Journal Article
International Journal of Intelligent Enterprise. Year: 2020. Volume: 7 , Issue: 4 , Pages: 481-500 .
Authors: Taanika Arora; Arvind Kumar; Bhawna Agarwal
DOI 10.1504/ijie.2020.110795 Crossref Crossref: 29 Scopus Scopus: 30

Investigating the effect of the credibility of celebrity endorsement on the intent of consumers to buy digital wallets in India

Journal Article
Year: 2021. Volume: 20 , Issue: 1 , Pages: 63-79 .
Scopus Scopus: 5
Showing 1 to 8 of 39 publications