Prof Naman Sreen
Assistant Professor
| Marketing and Strategy
Indian Institute of Management Rohtak
Haryana
Expertise:
Management
33
Publications
0
Projects
1341
Scopus Citations
1264
CrossRef
5 Years 11 Months Total Experience
Scopus
1,341
Citations
14
h-index
CrossRef
1,264
Citations
14
h-index
Google Scholar
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Professional Recognition
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Personal Details
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Assistant Professor
Jun 2021 – Present
Indian Institute of Management Rohtak
| Marketing and Strategy
Assistant Professor
Sep 2020 – Apr 2021
O. P. Jindal Global University, Sonipat
| Jindal Global Business School
Social Sciences
Scholarly Work
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Scholarly Publications
Mixed Method Examination on Overtourism and the Interplay of Anti-Consumption Values and Behavior. Implications for Business Strategies
Self-Transcendence and Self-Enhancement Values as Drivers of Eco-Travel Behavior. Implications for Business Strategies for Eco-Tourism Sector
Open AccessWho is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium
How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition
Open AccessExamining tourists’ personality traits and dining-in/dining-out preferences. An approach-avoidance theory perspective
Are social media marketing activities reaping benefits for brands? The moderating role of education
Knowledge acquisition from innovation failures: a study of micro, small and medium enterprises (MSMEs)
Role of personal values on revisiting green hotels: a hierarchical value map approach
Open Access
Showing 1 to 8 of 33 publications