Ministry of Education
Ramesh Babu Sontineni
VIDWAN ID: 197862

Dr Ramesh Babu Sontineni

Male Doctor of Philosophy
Assistant Professor | Department of Business and Management Studies
Seshadri Rao Gudlavalleru Engineering College
Andhra Pradesh
Expertise: Management
ORCID 0000-0001-9278-6300 Google Scholar T5Ry_iIAAAAJ
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10 Publications
1 Projects
25 Scopus Citations
14 CrossRef
18 Years 1 Month Total Experience
Publications
10 Total
Articles
5
Chapters
2
Proceedings
3
Activity

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Scopus Scopus
25 Citations
3 h-index
CrossRef CrossRef
14 Citations
3 h-index
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Professional Recognition

Best Teacher Award
2012
K L Deemed to be University
Best Teacher Award
2009
Amrita Sai Institute of Science and Technology

Community & Membership

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Indian Commerce Association
Life Member
Jan 2020
Indian Academic Researchers’ Association
Fellow Membership
Jan 2020

Personal Details

Doctor of Philosophy
2019
Ajmal Khan Tibbiya College
Assistant Professor
Jun 2014 – Present
Seshadri Rao Gudlavalleru Engineering College | Department of Business and Management Studies
Assistant Professor
Jun 2010 – Apr 2014
Koneru Lakshmaiah Education Foundation,Guntur
Assistant Professor
Jul 2008 – Jun 2010
Amrita Sai Institute of Science & Technology, Amrita Sai Nagar, Paritala (PO), Kanchikacherla (MD), PIN-521180 (CC-AJ)
Social Sciences
Management

Related Profiles

Scholarly Work

Exploring Marketing Opportunities for Handicrafts with the Emerging Trends in Retailing- A study with Special Reference to Kalamkari Fabrics in Krishna District, Andhra Pradesh
Completed
Agency: University Grants Commission Role: Principal Investigator
Amount: ₹1.25 Lac
Duration: 2017 – 2019
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Scholarly Publications

A Study on Customer Perception Towards Herbal Cosmetic Products

Conference Paper
AIP Conference Proceedings. Year: 2023. Volume: 2821 , Pages: 060031 .
Authors: Babu, S.R.; Deepika, A.M.; Sivarao, K.V.
DOI 10.1063/5.0159458

Employee Perception Towards E-Learning

Conference Paper
AIP Conference Proceedings. Year: 2023. Volume: 2821 , Pages: 040045 .
Authors: Ramesh Babu, S.; Jaya Sandhya, M.; Sravanthi, C.H.B.S.N.
DOI 10.1063/5.0159241

THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING BEHAVIOUR: A STUDY OF URBAN MILLENNIALS WITH REFERENCE TO THE E-COMMERCE INDUSTRY

Open Access
Journal Article
Archives for Technical Sciences. Year: 2026.
Authors: C. Nandan; Dr. Suresh Ranganathan; Dr. Karthik Reddy; Dr.S. Ramesh Babu; Dr.M. Krishnamoorthi; Dr. Venkata Raghu Babu Nallamalli; Dr.S. Mahabub Basha
DOI 10.70102/afts.2026.1835.249

The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market

Journal Article
Year: 2025. Issue: 20 , Pages: 1-15 .
Authors: Basha, S.M.; Sheshadri, T.; Lokesh, G.R.; Babu, S.R.; Kanumuri, V.V.; Lakshmi, S.N.; Shwetha, T.A.
DOI 10.63132/ati.2025.theimp.9370 Crossref Crossref: 3 Scopus Scopus: 8

The Intersection of Human Resource Management and Automation: Opportunities and Challenges for HR Professionals

Book Chapter
Year: 2024. Volume: 1-2 , Pages: 244-259 .
Authors: Ajay Sidana; Juliet Gladies Jayasuria; Luigi Pio Leonardo Cavaliere; S. Ramesh Babu; M. Kavitha; P. Balaji
DOI 10.1201/9781003317456-13 Crossref Crossref: 6 Scopus Scopus: 7

Leveraging Blockchain for Improved Supply Chain Management and Traceability in Industry 4.0

Book Chapter
Year: 2024. Volume: 1-2 , Pages: 325-336 .
Authors: P. Balaji; Luigi Pio Leonardo Cavaliere; B. Nagarjuna; S. Ramesh Babu; M. Kavitha; Barinderjit Singh
DOI 10.1201/9781003317456-18 Crossref Crossref: 1 Scopus Scopus: 1

Analysing the Intersection of Education and Data Science: Enhancing Learning Outcomes through Information Systems-An Analytical Study

Open Access
Journal Article
Indian Journal of Information Sources and Services. Year: 2025. Volume: 15 , Issue: 1 , Pages: 12-19 .
Authors: Sheshadri, T.; Reddy, K.; Rupa, J.S.; Selvi, S.; Ramesh Babu, S.; Bamini, J.; Shwetha, T.A.
DOI 10.51983/ijiss-2025.IJISS.15.1.03 Crossref Crossref: 4 Scopus Scopus: 9

Evaluating social media content's effect on consumer engagement in the context of digital marketing

Journal Article
Edelweiss Applied Science and Technology. Year: 2025. Volume: 9 , Issue: 6 , Pages: 521-536 .
Authors: Rumpa Roy; Sagar Ramesh Rane; Dhanalakshmi Komatiguntala; Ramesh Babu Sontineni; Srinivasan Moharkonda Balakrishnan; Ravi Kumar Bommisetti
DOI 10.55214/25768484.v9i6.7828
Showing 1 to 8 of 10 publications