Vasudevan M
VIDWAN ID: 118203

Dr Vasudevan M

Male Doctor of Philosophy
Associate Professor | School of Business and Management
Christ University, Bangalore
Karnataka
Expertise: Management
20 Publications
0 Projects
87 Scopus Citations
85 CrossRef
9 Years 8 Months Total Experience
Publications
20 Total
Articles
20
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Scopus Scopus
87 Citations
3 h-index
CrossRef CrossRef
85 Citations
4 h-index
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Personal Details

Doctor of Philosophy
2019
CARDAMOM PLANTERS ASSOCIATION COLLEGE
Associate Professor
Nov 2023 – Present
Christ University, Bangalore | School of Business and Management
Assistant Professor (Grade-I)
Jan 2017 – Oct 2023
Christ University, Bangalore | School of Business and Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Will Users Continue Using Banking Chatbots? The Moderating Role of Perceived Risk

Journal Article
FIIB Business Review. Year: 2023.
Authors: Sangeeta Mehrolia; Subburaj Alagarsamy; Vasudevan Moorthy; Jeevananda S.

Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model

Journal Article

Optimising lead qualification through machine learning: A customer data-driven approach

Journal Article
Applied Marketing Analytics. Year: 2024. Volume: 10 , Issue: 3 , Pages: 255-270 .
Authors: Helen Josephine V L; Vasudevan Moorthy; Chandana Sai; Bindhia Joji

The role of service customisation and process innovation in enhancing customer satisfaction and engagement in pet care services: Evidence from India and the UAE

Journal Article
Quality Management Journal. Year: 2025. Volume: 32 , Issue: 3 , Pages: 129-150 .
Authors: Subburaj Alagarsamy; Vasudevan Moorthy; Jayanta Banerjee

Beyond adoption: integrating TTAT and user-centric design for mHealth service continuance

Journal Article
Authors: Nishant Kumar; Krishna Kishore Soornahalli Vittal Murthy; Vasudevan Moorthy; Kamal Upreti; Shailender Singh

Finding the right fit: the recruitment dilemma of an e-commerce company

Journal Article
Emerging Marketing Case studies. Year: 2026. Volume: 16 , Issue: 2 , Pages: 1-12 .
Authors: Shyamali Satpathy; Vasudevan Moorthy

Marketing Mix: A Review on the 'P's of marketing

Journal Article
Year: 2013.

Brand awareness of ‘generation y’ customers towards doughnut retail outlets in India

Journal Article
Year: 2017.
Showing 1 to 8 of 20 publications