Dr Prabha Kiran
Assistant Professor
| School of Business and Management
Christ University, Bangalore
(2018 - 2022)
Karnataka
Expertise:
Interdisciplinary Social Sciences
15
Publications
0
Projects
28
Scopus Citations
19
CrossRef
4 Years 4 Months Total Experience
Scopus
28
Citations
4
h-index
CrossRef
19
Citations
3
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Personal Details
Doctor of Philosophy
2017
N/A
Assistant Professor
Aug 2018 – Nov 2022
Christ University, Bangalore
| School of Business and Management
Social Sciences
Scholarly Work
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Scholarly Publications
Information credibility analysis of social media’s smart user generated content using artificial intelligence
SEM modeling approach for studying the social impact of whatsapp usage
Open Access
10.5958/0976-5506.2017.00124.3
Crossref: 1
Analysing the role of user generated content on consumer purchase intention in the new era of social media and big data
Transformation of consumer attitude through social media towards purchase intention of cars
Transforming customer experience in e-commerce market place: A SMACT approach
Open AccessAntecedents of social media information search towards purchase decision
Scopus: 7
A Logistic regression model to identify the key attributes considered by consumers for purchasing a car
Scopus: 1
A scientometric analysis of social entrepreneurship
Scopus: 4
Showing 1 to 8 of 15 publications