Ministry of Education
Swati Bhatnagar
VIDWAN ID: 363715

Dr Swati Bhatnagar

Female Doctor of Philosophy
Assistant Professor (Grade-III) | Department of Marketing
New Delhi Institute of Management
Delhi
Expertise: Management
ORCID 0000-0002-5507-0618 Scopus 57983124700
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18 Publications
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16 Scopus Citations
13 CrossRef
22 Years Total Experience
Publications
18 Total
Articles
9
Books
1
Chapters
8
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Personal Details

Doctor of Philosophy
2022
Government Post Graduate College, Ambala Cantt.
Doctor of Philosophy
2022
Government Post Graduate College, Ambala Cantt.
Assistant Professor (Grade-III)
Jul 2022 – Present
New Delhi Institute of Management | Department of Marketing
Assistant Professor (Grade-III)
Sep 2009 – May 2022
Amity University, Uttar Pradesh
Manager
Sep 2007 – Sep 2009
Unknown Organization
Management Trainee
Aug 2004 – Aug 2007
Unknown Organization
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

To Prioritize the Barriers to Logistical Operations for SMEs in Rural Areas Using AHP Analysis

Book Chapter
Year: 2024. Pages: 221-238 .
Authors: Anand Jaiswal; Ashish Yadav; Swati Bhatnagar; Hemant Patidar; Vinaytosh Mishra
DOI 10.4018/979-8-3693-2061-7.ch011 Crossref Crossref: 1

Determinants of retailer's satisfaction in emerging markets: an integrative SEM-neural network approach

Journal Article
International Journal of Management Practice. Year: 2024. Volume: 17 , Issue: 3 , Pages: 356-375 .
Authors: Swati Bhatnagar; Rajan Yadav
DOI 10.1504/IJMP.2024.138172 Scopus Scopus: 1

Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty

Open Access
Journal Article
Indian Journal of Marketing. Year: 2024. Volume: 54 , Issue: 2 , Pages: 8-26 .
Authors: Anand Jaiswal; Vinaytosh Mishra; Swati Bhatnagar; Nirmalya Bandyopadhyay
DOI 10.17010/ijom/2024/v54/i2/173473 Crossref Crossref: 2 Scopus Scopus: 7

Revolutionizing customer-centric banking through ICT

Book
Year: 2024. Pages: 1-322 .
DOI 10.4018/979-8-3693-2061-7

Gamification and retention in mental health apps: Exploring the role of user engagement

Book Chapter
Year: 2025. Pages: 241-258 .
Authors: Sarita Nagvanshi; Angad Munshi; Swati Bhatnagar
DOI 10.4018/979-8-3693-8886-0.ch011 Crossref Crossref: 3 Scopus Scopus: 1

The rise of digital gaming in India a comprehensive study on user engagement and gamification: Digital gaming

Book Chapter
Year: 2025. Pages: 227-240 .
Authors: Dharmendra Singh; Garima Malik; Swati Bhatnagar
DOI 10.4018/979-8-3693-8886-0.ch010 Crossref Crossref: 2 Scopus Scopus: 3

Preface

Editorial
Year: 2021. Volume: 703 , Pages: v-vii .

Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store

Journal Article
International Journal of Management Practice. Year: 2023. Volume: 16 , Issue: 1 , Pages: 38 .
Authors: Swati Bhatnagar; Rajan Yadav
DOI 10.1504/ijmp.2023.127678 Crossref Crossref: 1
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