Ministry of Education
Priyadarshi Patnaik
VIDWAN ID: 1437

Dr Priyadarshi Patnaik

Female Doctor of Philosophy
Professor | Department of Humanities and Social Sciences
Indian Institute of Technology, Kharagpur
West Bengal
Expertise: Communication
Scopus 36816440300
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58 Publications
0 Projects
363 Scopus Citations
300 CrossRef
29 Years 2 Months Total Experience
Publications
58 Total
Articles
27
Books
2
Chapters
15
Proceedings
14
Activity

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Scopus Scopus
363 Citations
9 h-index
CrossRef CrossRef
300 Citations
8 h-index
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Personal Details

Doctor of Philosophy
Mula Education Society's Arts, Commerce and Science College, Sonai, Tal. Nevasa, Dist. Ahmednagar 414105
Professor
Jul 1997 – Present
Indian Institute of Technology, Kharagpur | Department of Humanities and Social Sciences
Social Sciences
Communication

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Scholarly Work

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Scholarly Publications

Audience response to gender role portrayals in Indian advertisements

Journal Article
Journal of Creative Communications. Year: 2009. Volume: 4 , Issue: 2 , Pages: 65-85 .
Authors: Ashish Kumar Dwivedy; Priyadarshi Patnaik; Damodar Suar
DOI 10.1177/097325861000400201 Crossref Crossref: 10 Scopus Scopus: 8

Role portrayals of men and women in print ads

Journal Article
Psychological Studies. Year: 2009. Volume: 54 , Issue: 3 , Pages: 171-183 .
Authors: Ashish Kumar Dwivedy; Priyadarshi Patnaik; Damodar Suar
DOI 10.1007/s12646-009-0024-3 Crossref Crossref: 7 Scopus Scopus: 7

Influence of learning styles and academic achievement on performance and preference in different learning modes: An adaptive hypermedia approach

Conference Paper
Year: 2012.
Authors: Arnab Kumar Hazra; Priyadarshi Patnaik; Damador Suar
DOI 10.1109/IHCI.2012.6481811 Crossref Crossref: 3 Scopus Scopus: 3

Rasa Aesthetics Goes Global: Relevance and Legitimacy

Book Chapter
Year: 2016. Pages: 43-70 .
Authors: Priyadarshi Patnaik
DOI 10.5040/9781474219006.ch-002 Crossref Crossref: 3 Scopus Scopus: 6

A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials

Journal Article
Discourse & Communication. Year: 2016. Volume: 10 , Issue: 3 , Pages: 209-234 .
Authors: Amarendra Kumar Dash; Priyadarshi Patnaik; Damodar Suar
DOI 10.1177/1750481315623892 Crossref Crossref: 18 Scopus Scopus: 23

Multi-pronged search for palaeo-channels near Konark Temple, Odisha - implications for the mythical river Chandrabhaga

Journal Article
Current Science. Year: 2016. Volume: 111 , Issue: 8 , Pages: 1387-1393 .
Authors: Subhamoy Jana; William Kumar Mohanty; Saibal Gupta; Chirashree Srabani Rath; Rashmi R. Behera; Priyadarshi Patnaik
DOI 10.18520/cs/v111/i8/1387-1393 Crossref Crossref: 8 Scopus Scopus: 8

Relation of modal preference with performance in adaptive hypermedia context: An exploration using visual, verbal and multimedia learning modules

Conference Paper
Year: 2013. Pages: 163-166 .
Authors: Arnab Kumar Hazra; Priyadarshi Patnaik; Damodar Suar
DOI 10.1109/T4E.2013.47 Crossref Crossref: 1 Scopus Scopus: 6

Automated alertness and emotion detection for empathic feedback during E-learning

Conference Paper
Year: 2013. Pages: 47-50 .
Authors: S. L. Happy; Anirban Dasgupta; Priyadarshi Patnaik; Aurobinda Routray
DOI 10.1109/T4E.2013.19 Crossref Crossref: 32 Scopus Scopus: 43
Showing 1 to 8 of 58 publications