Ministry of Education
Rashmi Ranjan Parida
VIDWAN ID: 99532

Dr Rashmi Ranjan Parida

Male Doctor of Philosophy
Associate Professor | Marketing
Indian Institute of Management, Jammu And Kashmir
Expertise: Management
Scopus 57193241238 Google Scholar Yx_WbwkAAAAJ
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7 Publications
0 Projects
173 Scopus Citations
166 CrossRef
7 Years 4 Months Total Experience
Publications
7 Total
Articles
7
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Scopus Scopus
173 Citations
5 h-index
CrossRef CrossRef
166 Citations
5 h-index
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Personal Details

Doctor of Philosophy
2018
Indian Institute of Technology, Ropar
Associate Professor
Nov 2024 – Present
Indian Institute of Management, Jammu And Kashmir | Marketing
Assistant Professor
May 2019 – Nov 2024
Indian Institute of Management, Jammu And Kashmir | Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Is gender relevant in management?

Journal Article
Year: 2018. Volume: 55 , Issue: 3 , Pages: 542-552 .

Exploration of Indian rural markets and marketing

Journal Article
Asia Pacific Journal of Marketing and Logistics. Year: 2018. Volume: 30 , Issue: 2 , Pages: 297-308 .
Authors: Rashmi Ranjan Parida; Sangeeta Sahney
DOI 10.1108/APJML-12-2016-0241 Crossref Crossref: 9 Scopus Scopus: 9

Cultural influence on brand loyalty of rural consumers in the Indian context

Journal Article
Journal of Asia Business Studies. Year: 2017. Volume: 11 , Issue: 1 , Pages: 60-72 .
Authors: Rashmi Ranjan Parida; Sangeeta Sahney
DOI 10.1108/JABS-08-2015-0137 Crossref Crossref: 10 Scopus Scopus: 12

How metaverse adoption enhances high-performance work systems under mindful sustainable leaders

Journal Article
Journal of Enterprise Information Management. Year: 2025. Pages: 1-25 .
Authors: Garima Saini; Shivani Gupta; Rashmi Ranjan Parida
DOI 10.1108/JEIM-02-2025-0060 Crossref Crossref: 3 Scopus Scopus: 4

A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model

Journal Article
British Food Journal. Year: 2024. Volume: 126 , Issue: 3 , Pages: 1065-1082 .
Authors: Rashmi Ranjan Parida; Mahesh Gadekar
DOI 10.1108/BFJ-06-2023-0476 Crossref Crossref: 11 Scopus Scopus: 13

Drivers of showrooming behaviour: insights from integrated perspectives

Journal Article
International Journal of Retail & Distribution Management. Year: 2022. Volume: 50 , Issue: 3 , Pages: 398-413 .
Authors: Sourabh Arora; Sangeeta Sahney; Rashmi Ranjan Parida
DOI 10.1108/IJRDM-09-2020-0374 Crossref Crossref: 37 Scopus Scopus: 38

Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective

Journal Article
International Journal of Retail & Distribution Management. Year: 2020. Volume: 48 , Issue: 11 , Pages: 1157-1176 .
Authors: Sourabh Arora; Rashmi Ranjan Parida; Sangeeta Sahney
DOI 10.1108/IJRDM-01-2020-0033 Crossref Crossref: 96 Scopus Scopus: 97