Ministry of Education
Mahesh Gadekar
VIDWAN ID: 210948

Dr Mahesh Gadekar

Male Doctor of Philosophy
Associate Professor | Marketing
Indian Institute of Management, Jammu And Kashmir
Expertise: Management
ORCID 0000-0002-2229-069X Scopus 57203861501
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13 Publications
0 Projects
310 Scopus Citations
281 CrossRef
5 Years 4 Months Total Experience
Publications
13 Total
Articles
13
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Scopus Scopus
310 Citations
8 h-index
CrossRef CrossRef
281 Citations
7 h-index
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Personal Details

Doctor of Philosophy
2015
South Texas Veterans Health Care System, San Antonio, Texas, USA
Associate Professor
Nov 2024 – Present
Indian Institute of Management, Jammu And Kashmir | Marketing
Assistant Professor
May 2021 – Nov 2024
Indian Institute of Management, Jammu And Kashmir | Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model

Journal Article
British Food Journal. Year: 2024. Volume: 126 , Issue: 3 , Pages: 1065-1082 .
Authors: Rashmi Ranjan Parida; Mahesh Gadekar
DOI 10.1108/BFJ-06-2023-0476 Crossref Crossref: 11 Scopus Scopus: 13

How Can Service Convenience Reestablish Passenger Satisfaction After a Flight Delay? A Data Mining Approach

Open Access
Journal Article
Scientific Annals of Economics and Business. Year: 2026. Volume: 73 , Issue: 1 , Pages: 125-147 .
Authors: Olavo Pinto; Amélia Brandão; Mahesh Gadekar
DOI 10.47743/saeb-2026-0006

Digital influencers in different cultural contexts: effects of authenticity and value perceptions

Journal Article
Internet Research. Year: 2025. Volume: 35 , Issue: 3 , Pages: 1353-1378 .
Authors: Mahesh Gadekar; Mbaye Fall Diallo; Victoria-Sophie Osburg
DOI 10.1108/INTR-07-2023-0577 Crossref Crossref: 5 Scopus Scopus: 8

Consumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective

Journal Article
Journal of Retailing and Consumer Services. Year: 2025. Volume: 83 .
Authors: Mahesh Gadekar; Amélia Brandão
DOI 10.1016/j.jretconser.2024.104126 Crossref Crossref: 7 Scopus Scopus: 7

How does the consumer’s positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl

Journal Article
The International Review of Retail, Distribution and Consumer Research. Year: 2025. Volume: 35 , Issue: 5 , Pages: 501-526 .
Authors: Amélia Brandão; Maria Borges; Mahesh Gadekar; Matilde Ribeirinho
DOI 10.1080/09593969.2024.2440718 Crossref Crossref: 1 Scopus Scopus: 1

“You got a new name!” how does renaming a music festival with a brand affect the festivalgoer's purchase intention

Journal Article
International Journal of Event and Festival Management. Year: 2023. Volume: 14 , Issue: 3 , Pages: 261-276 .
Authors: Amélia Brandão; Mahesh Gadekar
DOI 10.1108/IJEFM-07-2022-0059 Crossref Crossref: 3 Scopus Scopus: 3

You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate

Journal Article
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2023. Volume: 47 , Issue: 3 , Pages: 1126-1138 .
Authors: Amélia Brandão; Bruno Ribeiro; Mahesh Gadekar
DOI 10.1111/ijcs.12892 Crossref Crossref: 25 Scopus Scopus: 22

Artist jewelry designer entrepreneurship: does it only glitter or is it also gold?

Journal Article
Journal of Research in Marketing and Entrepreneurship. Year: 2021. Volume: 23 , Issue: 2 , Pages: 251-267 .
Authors: Amélia Brandão; Sílvia Ramos; Mahesh Gadekar
DOI 10.1108/JRME-03-2020-0031 Crossref Crossref: 4 Scopus Scopus: 9
Showing 1 to 8 of 13 publications