Dr Arulkumar S
Associate Professor
| Department of Business Administration
Annamalai University, Annamalainagar
Tamil Nadu
Expertise:
Management
32
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26 Years 2 Months Total Experience
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Indian Academic Researchers Association
Life MemberPersonal Details
Doctor of Philosophy
2007
BABU BANARASI DAS INSTITUTE OF TECHNOLOGY AND MANAGEMENT, LUCKNOW
Associate Professor
Jul 2000 – Present
Annamalai University, Annamalainagar
| Department of Business Administration
Social Sciences
Scholarly Work
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INTERNET SHOPPING ADOPTION BY CONSUMERS IN SELECT CITIES OF TAMILNADU
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Scholarly Publications
Taking a Company to service Excellence
Rural Marketing For-FMCG
Customer Loyalty A Critical Factor in Marketing Strategy Formulation
Ethical Implications Of Television Advertising -- An Indian Study
Attribute Preference and Socio- Economic Variables: A Comparison Between Urban and Rural Consumers
Attitude of Consumer towards Internet Shopping in Chennai City
A Study on Ethical Dilemma of Television Advertisements
A STUDY ON EMPLOYEES EMPOWERMENT TOWARDS INNOVATION
Showing 1 to 8 of 32 publications