Dr Madhavi C
Professor
| Department of Business Administration
Annamalai University, Annamalainagar
Tamil Nadu
Expertise:
Management
52
Publications
0
Projects
19
Scopus Citations
16
CrossRef
41 Years 2 Months Total Experience
Scopus
19
Citations
2
h-index
CrossRef
16
Citations
1
h-index
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Professional Recognition
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Community & Membership
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Personal Details
Doctor of Philosophy
2000
BABU BANARASI DAS INSTITUTE OF TECHNOLOGY AND MANAGEMENT, LUCKNOW
Professor
Jul 1985 – Present
Annamalai University, Annamalainagar
| Department of Business Administration
Social Sciences
Scholarly Work
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Scholarly Publications
A study on stress and depression experienced by women IT professionals in Chennai, India
Open AccessStudents’ perception on e-learning with regard to online value added courses
10.34218/IJM.11.3.2020.010
Scopus: 2
Consumers� attitude towards advertisement
Consumers level of Perception and Experience of Product Values with Reference to Refrigerators
A feasibility study on brand extension with reference to Arun (Hatsun Agro Products Ltd.)
Rural Marketing For-FMCG
Customers� Appraisal of Private Insurance Company -- An Overview
Consumers� Perception of product values
Showing 1 to 8 of 52 publications