Ministry of Education
Asraar Ahmed KA
VIDWAN ID: 681767

Dr Asraar Ahmed KA

Male Doctor of Philosophy
Associate Professor | Alliance School of Business
Alliance University. Bangalore
Expertise: Business
ORCID 0000-0003-0107-7010 Scopus 57194028574 Google Scholar Gsu-N0IAAAAJ
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21 Publications
0 Projects
106 Scopus Citations
63 CrossRef
8 Months Total Experience
Publications
21 Total
Articles
13
Chapters
1
Proceedings
7
Activity

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Scopus Scopus
106 Citations
5 h-index
CrossRef CrossRef
63 Citations
4 h-index
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Personal Details

Doctor of Philosophy
2017
N/A
Associate Professor
Jan 2026 – Present
Alliance University. Bangalore | Alliance School of Business
Social Sciences
Business

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Scholarly Work

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Antecedents of Behavioral Intention and Usage behaviour towards OTT Media Subcription

University Xavier Institute of Management and Entrepreneurship
Year 2025
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Scholarly Publications

Examining the factors influencing consumers’ choice for electric vehicles in India

Journal Article
International Journal of Electric and Hybrid Vehicles. Year: 2021. Volume: 13 , Issue: 3/4 , Pages: 302 .
Authors: Prasanna, S.; Rangarajan, V.; Khan, M.; Ahmed, K.A.A.
DOI 10.1504/IJEHV.2021.123482 Crossref Crossref: 5 Scopus Scopus: 3

Determinants of behavioral intention, use behaviour and addiction towards social network games among Indian college students

Journal Article
Year: 2017. Volume: 97 , Issue: 4 , Pages: 21-42 .
Scopus Scopus: 6

Determinants of smartwatch adoption among IT professionals – An extended UTAUT2 model for smartwatch enterprise

Journal Article
International Journal of Enterprise Network Management. Year: 2018. Volume: 9 , Issue: 3-4 , Pages: 294-316 .
Authors: A.K. Kranthi; K.A. Asraar Ahmed
DOI 10.1504/IJENM.2018.094669 Crossref Crossref: 22 Scopus Scopus: 31

Determinants of m-ticketing adoption using smartphone app among IT employees of Bengaluru city-an extended UTAUT2 approach

Journal Article
International Journal of Business Innovation and Research. Year: 2019. Volume: 19 , Issue: 1 , Pages: 57-79 .
Authors: K.A. Asraar Ahmed; A.K. Kranthi
DOI 10.1504/IJBIR.2019.099756 Crossref Crossref: 6 Scopus Scopus: 13

Antecedents of travel intention in rental taxi services post coronavirus-19 lockdown

Journal Article
International Journal of Management and Enterprise Development. Year: 2021. Volume: 20 , Issue: 4 , Pages: 363-379 .
Authors: Damijan Kreslin; Štefan Bojnec; Mirko Markič; Annmarie Gorenc Zoran
DOI 10.1504/IJMED.2021.119520 Scopus Scopus: 1

Antecedents of QR code acceptance during Covid-19: Towards sustainability

Journal Article
Year: 2022. Volume: 10 , Issue: 1 , Pages: 171-199 .
Authors: V.S. Damodharan; K.A. Asraar Ahmed
DOI 10.33182/tmj.v10i1.2289 Crossref Crossref: 10 Scopus Scopus: 18

Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour

Journal Article
Year: 2022. Volume: 10 , Issue: 1 , Pages: 139-153 .
Authors: Damodharan Varadarajan Sowmya; K. A. Asraar Ahmed
DOI 10.33182/tmj.v10i1.2043 Scopus Scopus: 4

Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Open Access
Journal Article
Year: 2015.
Authors: K.A. Asraar Ahmed; A.S. Sathish
DOI 10.5901/mjss.2015.v6n2p391 Scopus Scopus: 5
Showing 1 to 8 of 21 publications