Ministry of Education
Sathish Arumbi Saravanan
VIDWAN ID: 190790

Dr Sathish Arumbi Saravanan

Male Doctor of Philosophy
Associate Professor
Vellore Institute of Technology, Vellore
Tamil Nadu
Expertise: Humanities, Multidisciplinary
ORCID 0000-0001-5917-6148 Scopus 56095244100 ResearcherID AAW-8051-2020 Google Scholar c7GDBb0AAAAJ
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7 Publications
0 Projects
7 Scopus Citations
10 CrossRef
19 Years 2 Months Total Experience
Publications
7 Total
Articles
5
Chapters
1
Proceedings
1
Activity

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Scopus Scopus
7 Citations
2 h-index
CrossRef CrossRef
10 Citations
2 h-index
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Personal Details

Doctor of Philosophy
2012
N/A
Associate Professor
Jul 2007 – Present
Vellore Institute of Technology, Vellore
Arts and Humanities
Humanities, Multidisciplinary

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Scholarly Work

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Scholarly Publications

Exploring the dimensions of pilgrims' experiences

Journal Article
Indian Journal of Marketing. Year: 2014. Volume: 44 , Issue: 4 , Pages: 5-16 .
Authors: Sathish A. S.; Ramakrishnan Venkatesakumar
DOI 10.17010/ijom/2014/v44/i4/80385 Crossref Crossref: 1 Scopus Scopus: 2

Customer loyalty: A customer experience approach with special reference to organised retailing in India

Conference Paper
International Journal of Economic Policy in Emerging Economies. Year: 2015. Volume: 8 , Issue: 4 , Pages: 347-360 .
Authors: A.S. Sathish; P. Ganesan
DOI 10.1504/IJEPEE.2015.073500 Crossref Crossref: 2 Scopus Scopus: 5

Mapping AI's Impact on Pharmaceuticals

Book Chapter
Year: 2023. Pages: 464-476 .
Authors: Vihas Vijay; Sathish A. S.
DOI 10.4018/979-8-3693-0876-9.ch027

From Endorsers to Endorsed: Examining the Role of Celebrity Endorsements on Attitudes and Purchase Intention

Open Access
Journal Article
International Journal of Professional Business Review. Year: 2023. Volume: 8 , Issue: 6 , Pages: e02513 .
Authors: Veda Varsha Reddy Bogollu; Sathish Arumbi Saravanan
DOI 10.26668/businessreview/2023.v8i6.2513 Crossref Crossref: 4

Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study

Journal Article
International Journal of Technology Marketing. Year: 2023. Volume: 17 , Issue: 4 , Pages: 409-428 .
Authors: Vihas Vijay; Sathish Arumbi Saravanan
DOI 10.1504/ijtmkt.2023.133972 Crossref Crossref: 2

Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Journal Article
Year: 2015.
Authors: K.A. Asraar Ahmed; A.S. Sathish
DOI 10.5901/mjss.2015.v6n2p391

Celebrity Endorsement—The North–South Divide

Journal Article
Asia-Pacific Journal of Management Research and Innovation. Year: 2012. Volume: 8 , Issue: 2 , Pages: 155-163 .
Authors: Ramakrishnan Venkatesakumar; Ramachandran Sathyanarayanan; A.S. Sathish
DOI 10.1177/2319510x1200800208 Crossref Crossref: 1