Ministry of Education
Pankaj Priya
VIDWAN ID: 659265

Dr Pankaj Priya

Male Doctor of Philosophy
Dean | Department of Marketing and Retail
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY
Uttar Pradesh
Expertise: Management
ORCID 0000-0002-2696-7477 Google Scholar aLcmwuYAAAAJ
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7 Publications
0 Projects
39 Scopus Citations
70 CrossRef
18 Years 6 Months Total Experience
Publications
7 Total
Articles
7
Activity

No publication activity to display.

Scopus Scopus
39 Citations
2 h-index
CrossRef CrossRef
70 Citations
3 h-index
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Professional Recognition

Teacher of the Year in Marketing
2009
Dewang Mehta B- School Foundation

Community & Membership

Senate of FDDI, Noida
Member
Jan 2023
AIMA
Accreditated Management Teacher
Jan 2000

Personal Details

Doctor of Philosophy
2015
Indian Institute of Technology, Indore
Dean
Mar 2008 – Present
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY | Department of Marketing and Retail
Social Sciences
Management

Related Profiles

Scholarly Work

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Developing Lexicon for mapping Consumer Perception of Indian Brands using Online Narrative Campaigns

University Birla Institute of Managment Technology
Year 2022
Downloads 0

MEASURING CUSTOMER LIFETIME VALUE: APPLICATION OF ANALYTIC HIERARCHY PROCESS IN DETERMINING RELATIVE WEIGHTS OF ‘LRFM

University Birla Institute of Managment Technology
Year 2023
Downloads 0

Impact of Social media Advertisement on Purchase Intention of Life Insurance in India

University Birla Institute of Managment Technology
Year 2024
Downloads 0
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Scholarly Publications

Product bundling for ‘Efficient’ vs ‘Non-Efficient’ customers: Market Basket Analysis employing Genetic Algorithm

Journal Article
The International Review of Retail, Distribution and Consumer Research. Year: 2022. Volume: 32 , Issue: 3 , Pages: 293-310 .
Authors: Saurabh Pradhan; Pankaj Priya; Gokulananda Patel
DOI 10.1080/09593969.2022.2047756 Crossref Crossref: 2

MEASURING CUSTOMER LIFETIME VALUE: APPLICATION OF ANALYTIC HIERARCHY PROCESS IN DETERMINING RELATIVE WEIGHTS OF ‘LRFM’

Journal Article
International Journal of the Analytic Hierarchy Process. Year: 2021. Volume: 13 , Issue: 3 .
Authors: Saurabh Pradhan; Gokulananda Patel; Pankaj Priya
DOI 10.13033/ijahp.v13i3.892 Crossref Crossref: 2

Retail fairness across channels and loyalty loop progression: reducing showrooming in omnichannel formats

Preprint
Year: 2026.
Authors: Amit Sharma; Manoj Das; Pankaj Priya; Nirankush Dutta; Tulsi Jayakumar
DOI 10.2139/ssrn.6668961

Identifying the drivers of ‘loyal showrooming’: a systematic literature review

Journal Article
The International Review of Retail, Distribution and Consumer Research. Year: 2025. Volume: 35 , Issue: 3 , Pages: 237-259 .
Authors: Amit Sharma; Pankaj Priya; Nirankush Dutta; Neha Sharma
DOI 10.1080/09593969.2024.2380336 Crossref Crossref: 5 Scopus Scopus: 5

Mapping the evolution of artificial intelligence (AI) chatbot in marketing: a bibliometric analysis

Journal Article
Journal of Asia Business Studies. Year: 2025. Volume: 19 , Issue: 6 , Pages: 1253-1275 .
Authors: Kumar, S.; Kumar, P.; Priya, P.; Patel, G.
DOI 10.1108/JABS-12-2024-0664 Crossref Crossref: 2

Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework

Journal Article
International Journal of Retail & Distribution Management. Year: 2023. Volume: 51 , Issue: 11 , Pages: 1588-1613 .
Authors: Sharma, N.; Sharma, A.; Dutta, N.; Priya, P.
DOI 10.1108/IJRDM-12-2022-0513 Crossref Crossref: 34 Scopus Scopus: 34

Television advertisements and children's buying behaviour

Journal Article
Marketing Intelligence & Planning. Year: 2010. Volume: 28 , Issue: 2 , Pages: 151-169 .
Authors: Priya, P.; Baisya, R.K.; Sharma, S.
DOI 10.1108/02634501011029664 Crossref Crossref: 25