Ministry of Education
Nirankush Dutta
VIDWAN ID: 228583

Dr Nirankush Dutta

Male Doctor of Philosophy
Associate Professor | Department of Management
Birla Institute of Technology & Sciences, Pilani
Rajasthan
Expertise: Management
ORCID 0000-0003-3328-8779 Scopus 57191339978 Google Scholar Dn26P_EAAAAJ
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16 Publications
0 Projects
195 Scopus Citations
180 CrossRef
9 Years 5 Months Total Experience
Publications
16 Total
Articles
12
Chapters
2
Proceedings
2
Activity

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Scopus Scopus
195 Citations
7 h-index
CrossRef CrossRef
180 Citations
6 h-index
Google Scholar Google Scholar

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Professional Recognition

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Personal Details

Doctor of Philosophy
2017
Central Institute of Post Harvest Engineering and Technology
Associate Professor
Apr 2026 – Present
Birla Institute of Technology & Sciences, Pilani | Department of Management
Assistant Professor
Apr 2017 – Mar 2026
Birla Institute of Technology & Sciences, Pilani | Department of Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Attracting Students to the Classroom With Innovative Pedagogies

Journal Article
South Asian Journal of Business and Management Cases. Year: 2019. Volume: 8 , Issue: 3 , Pages: 241-250 .
Authors: Nirankush Dutta; Anil Bhat; Kumar Sankar Bhattacharya; Jayashree Mahesh
DOI 10.1177/2277977919860275 Crossref Crossref: 2 Scopus Scopus: 2

Linking entrepreneurship, innovation and economic growth: Evidence from GEM countries

Journal Article
International Journal of Technoentrepreneurship. Year: 2020. Volume: 4 , Issue: 1 , Pages: 22 .
Authors: Chadha, S.; Dutta, N.
DOI 10.1504/IJTE.2020.108032 Crossref Crossref: 3 Scopus Scopus: 11

Analysis of factors influencing negative e-word of mouth in online social media marketing

Conference Paper
Year: 2019. Pages: 193-198 .
Authors: Dutta, N.; Verma, A.; Bhat, A.
DOI 10.1145/3374549.3374556 Crossref Crossref: 3 Scopus Scopus: 3

Dangal: Cinematic representation of competitive marketing strategy

Journal Article
Prabandhan: Indian Journal of Management. Year: 2017. Volume: 10 , Issue: 8 , Pages: 52 .
Authors: Dutta, N.; Bhat, A.K.
DOI 10.17010/pijom/2017/v10i8/117428 Scopus Scopus: 1

Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

Journal Article
Journal of Internet Commerce. Year: 2016. Volume: 15 , Issue: 3 , Pages: 239-273 .
Authors: Dutta, N.; Bhat, A.
DOI 10.1080/15332861.2016.1191053 Crossref Crossref: 37 Scopus Scopus: 37

Flipkart: journey of an Indian e-commerce start-up

Journal Article
Emerging Marketing Case studies. Year: 2014. Volume: 4 , Issue: 7 , Pages: 1-14 .
Authors: Dutta, N.; Bhat, A.K.
DOI 10.1108/EEMCS-03-2014-0064 Crossref Crossref: 10 Scopus Scopus: 11

Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework

Journal Article
International Journal of Retail & Distribution Management. Year: 2023. Volume: 51 , Issue: 11 , Pages: 1588-1613 .
Authors: Sharma, N.; Sharma, A.; Dutta, N.; Priya, P.
DOI 10.1108/IJRDM-12-2022-0513 Crossref Crossref: 34 Scopus Scopus: 34

Exploring Consumer Cynicism: A Systematic Literature Review

Book Chapter
Year: 2024. Volume: 29 , Pages: 181-196 .
Authors: Neha Sharma; Nirankush Dutta
DOI 10.1007/978-3-031-62719-4_10 Crossref Crossref: 1 Scopus Scopus: 1
Showing 1 to 8 of 16 publications