Ministry of Education
Meenakshi Malav
VIDWAN ID: 648416

Meenakshi Malav

Male Master of Business Administration
Director
POORNIMA UNIVERSITY
Expertise: Management
ORCID 0009-0004-2475-9262 Google Scholar BjCLFUgAAAAJ
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4 Publications
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10 Years 6 Months Total Experience
Publications
4 Total
Articles
4
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Personal Details

Master of Business Administration
2009
N/A
Director
Mar 2016 – Present
POORNIMA UNIVERSITY
Social Sciences
Management

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Scholarly Publications

Artificial Intelligence Driven Marketing Innovations in Indian Higher Education: Impact on Aspirations of Prospective Students

Journal Article
Year: 2025. Volume: 5 , Issue: 1 , Pages: 58-65 .
DOI 10.46632/rmc/5/1/8

Personalized Marketing with Artificial Intelligence: Shaping Enrolment Decisions in Higher Education

Journal Article
Year: 2025. Volume: 5 , Issue: 1 , Pages: 29-39 .
DOI 10.46632/rmc/5/1/5

AI-Driven Personalization in Higher Education Marketing: Impact on Student Engagement and Enrolment Decisions

Journal Article
Year: 2025.
DOI 10.52783/eel.v15i2.2831

Exploring Contemporary Marketing Tactics of Indian Higher Education and Their Effect on Prospective Students

Journal Article
Year: 2024.
DOI 10.52783/eel.v14i4.2125