Vaibhav Sharma
VIDWAN ID: 621401

Mr Vaibhav Sharma

Male
Assistant Professor | School of Business and Management
Christ University, Bangalore
Uttar Pradesh
Expertise: Business
8 Publications
0 Projects
7 Scopus Citations
13 CrossRef
2 Years 1 Month Total Experience
Publications
8 Total
Articles
5
Chapters
1
Proceedings
2
Activity

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Scopus Scopus
7 Citations
1 h-index
CrossRef CrossRef
13 Citations
2 h-index
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Professional Recognition

Best Researcher
2023
O.P Jindal Global University

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Personal Details

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Assistant Professor
Aug 2024 – Present
Christ University, Bangalore | School of Business and Management
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

Marketing of Renewable Energy: Emerging Themes and Their Directions Using Interpretive Structural Modeling

Conference Paper
Year: 2023. Pages: 513-528 .
Authors: Vaibhav Sharma; Diptiman Banerji; Victor Saha

Do I Really Care About Service? – Impact of Technological Distraction on Customer Outcomes in the Event of Service Failure

Conference Paper
Year: 2021.

Conceptual Framework of Employee and Organisation related variables: A Review and Synthesis of Literature

Journal Article
Year: 2020. Volume: 5 , Issue: 1 , Pages: 189-209 .
Authors: Vaibhav Sharma; Rameez Iqbal Khan

The role of multi-dimensional values and context-specific reasons in socially responsible consumption

Journal Article
Marketing Intelligence & Planning. Year: 2026. Pages: 1-33 .
Authors: Vaibhav Sharma; Diptiman Banerji; Victor Saha

Differentiating and Synthesizing Socially Responsible Consumption: A Multi-Level Conceptual Framework and Future Research Directions

Journal Article
Journal of Macromarketing. Year: 2025. Volume: 45 , Issue: 1 , Pages: 39-67 .
Authors: Vaibhav Sharma; Diptiman Banerji; Victor Saha

Sustainable Marketing and Retailing

Book Chapter
Year: 2023. Pages: 45-66 .
Authors: Vaibhav Sharma; Diptiman Banerji; Victor Saha

Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach

Journal Article
Journal of Marketing Analytics. Year: 2026. Volume: 14 , Issue: 2 , Pages: 497-516 .
Authors: Vaibhav Sharma; Akash Saharan; Himanshu Gupta; Vinayak A. Drave; Priyanka Singh

Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach

Journal Article
Quality & Quantity. Year: 2024. Volume: 59 , Issue: S1 , Pages: 413-437 .
Authors: Ahuja, S.; Sharma, V.; Singh, S.