Dr Joffi Thomas
Associate Professor
| Marketing Management
Indian Institute of Management Kozhikode
Kerala
Expertise:
Business, Finance
6
Publications
0
Projects
12
Scopus Citations
12
CrossRef
18 Years 9 Months Total Experience
Scopus
12
Citations
1
h-index
CrossRef
12
Citations
1
h-index
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Personal Details
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Associate Professor
Dec 2007 – Present
Indian Institute of Management Kozhikode
| Marketing Management
Social Sciences
Scholarly Work
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Scholarly Publications
Marketing Theory and Practice: Evolving through Turbulent Times
Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction
Ballarpur Industries Ltd: aligning marketing strategy in a turbulent environment
Sustainability concerns, digitalization, and globalization: Impact on marketing thought and practice
Maledia Broadcasting: Getting Ready to Go on Air
Open AccessInnovation perceptions and retailer trust: Bridging brand management and channel management
10.1016/j.jretconser.2026.104731
Scopus: 1