Kushagra Kulshreshtha (PhD)
VIDWAN ID: 480703

Kushagra Kulshreshtha (PhD)

Male Doctor of Philosophy
Associate Dean | Institute of Business Management
G.L.A University, Mathura
Uttar Pradesh
Expertise: Business
30 Publications
0 Projects
329 Scopus Citations
776 CrossRef
17 Years 9 Months Total Experience
Publications
30 Total
Articles
30
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Scopus Scopus
329 Citations
11 h-index
CrossRef CrossRef
776 Citations
15 h-index
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Personal Details

Doctor of Philosophy
2019
N/A
Master of Business Administration
2008
N/A
Bachelor of Laws
2004
N/A
Bachelor of Science
2001
N/A
Higher Secondary Certificate (Class 12)
1998
N/A
Associate Dean
Dec 2008 – Present
G.L.A University, Mathura | Institute of Business Management
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight

Journal Article
Journal of Research in Marketing and Entrepreneurship. Year: 2020. Volume: 22 , Issue: 1 , Pages: 1-19 .
Authors: Prince Dubey; Naval Bajpai; Sanjay Guha; Kushagra Kulshreshtha

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

Journal Article
Young Consumers: Insight and Ideas for Responsible Marketers. Year: 2020. Volume: 21 , Issue: 4 , Pages: 403-417 .
Authors: Pallavi Chaturvedi; Kushagra Kulshreshtha; Vikas Tripathi

Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption

Journal Article
Management of Environmental Quality: An International Journal. Year: 2022. Volume: 33 , Issue: 3 , Pages: 625-643 .
Authors: Pallavi Chaturvedi; Kushagra Kulshreshtha; Vikas Tripathi

Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry

Journal Article
International Journal of Innovation Science. Year: 2022. Volume: 14 , Issue: 3/4 , Pages: 405-427 .
Authors: Durgesh Agnihotri; Kushagra Kulshreshtha; Vikas Tripathi

“Actions speak louder than words”: an impact of service recovery antecedents on customer delight in quick-service restaurants

Journal Article
Asia-Pacific Journal of Business Administration. Year: 2022. Volume: 14 , Issue: 4 , Pages: 421-444 .
Authors: Durgesh Agnihotri; Kushagra Kulshreshtha; Vikas Tripathi; Pallavi Chaturvedi

Does green self-identity influence the revisit intention of dissatisfied customers in green restaurants?

Journal Article
Management of Environmental Quality: An International Journal. Year: 2023. Volume: 34 , Issue: 2 , Pages: 535-564 .
Authors: Durgesh Agnihotri; Kushagra Kulshreshtha; Vikas Tripathi; Pallavi Chaturvedi

Green product purchase decision: a conceptual model of factors influencing the decision of Indian consumers

Journal Article
British Food Journal. Year: 2023. Volume: 125 , Issue: 9 , Pages: 3160-3174 .
Authors: Vinayak Mishra; Kushagra Kulshreshtha

Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram

Journal Article
Asia Pacific Journal of Marketing and Logistics. Year: 2023. Volume: 35 , Issue: 10 , Pages: 2377-2394 .
Authors: Durgesh Agnihotri; Pallavi Chaturvedi; Kushagra Kulshreshtha; Vikas Tripathi
Showing 1 to 8 of 30 publications