Ministry of Education
Naval  Bajpai
VIDWAN ID: 194575

Prof Naval  Bajpai

Male Doctor of Philosophy
Professor | Department of Management
Atal Bihari Vajpayee Indian Institute of Information Technology and Management, Gwalior
Madhya Pradesh
Expertise: Management
Scopus 36894652900
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41 Publications
0 Projects
553 Scopus Citations
423 CrossRef
20 Years 3 Months Total Experience
Publications
41 Total
Articles
41
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Scopus Scopus
553 Citations
15 h-index
CrossRef CrossRef
423 Citations
14 h-index
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Personal Details

Doctor of Philosophy
N/A
Professor
Jun 2006 – Present
Atal Bihari Vajpayee Indian Institute of Information Technology and Management, Gwalior | Department of Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Role clarity a phenomena based on organizational origin is a catalyst for job satisfaction: A comparative study launched in india revealing some new facts

Journal Article
Year: 2011. Volume: 49 , Issue: 1 , Pages: 61-72 .
Scopus Scopus: 2

1971–2017: Evolution, exploration and test of time of conjoint analysis

Journal Article
Quality & Quantity. Year: 2018. Volume: 52 , Issue: 6 , Pages: 2893-2919 .
Authors: Kushagra Kulshreshtha; Vikas Tripathi; Naval Bajpai
DOI 10.1007/s11135-018-0717-6 Crossref Crossref: 15 Scopus Scopus: 19

Classifying customer ‘wow’, ‘AHA’, and ‘cool’ affect through arousal: A study on mobile users

Journal Article
International Journal of Electronic Marketing and Retailing. Year: 2018. Volume: 9 , Issue: 1 , Pages: 37-58 .
Authors: Prince Dubey; Naval Bajpai; Sanjay Guha
DOI 10.1504/IJEMR.2018.088588 Crossref Crossref: 8 Scopus Scopus: 9

Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

Journal Article
Journal of Creative Communications. Year: 2017. Volume: 12 , Issue: 3 , Pages: 205-222 .
Authors: Kushagra Kulshreshtha; Vikas Tripathi; Naval Bajpai
DOI 10.1177/0973258617722422 Crossref Crossref: 17 Scopus Scopus: 18

Consumer preference for eco-friendly appliances in trade-off: A conjoint analysis approach

Journal Article
International Journal of Product Development. Year: 2019. Volume: 23 , Issue: 2-3 , Pages: 212-243 .
Scopus Scopus: 26

Discriminating market segments using preferential green shift: a conjoint approach

Journal Article
Foresight. Year: 2017. Volume: 19 , Issue: 4 , Pages: 386-408 .
Authors: Kushagra Kulshreshtha; Vikas Tripathi; Naval Bajpai; Prince Dubey
DOI 10.1108/FS-02-2017-0007 Crossref Crossref: 23 Scopus Scopus: 28

Mapping customer delight by using a surprise model

Journal Article
Indian Journal of Marketing. Year: 2016. Volume: 46 , Issue: 10 , Pages: 22-39 .
Authors: Prince Dubey; Naval Bajpai; Sanjay Guha
DOI 10.17010/ijom/2016/v46/i10/102852 Crossref Crossref: 8 Scopus Scopus: 13

Intention to purchase hybrid cars in India: A study

Journal Article
Indian Journal of Marketing. Year: 2016. Volume: 46 , Issue: 8 , Pages: 37-50 .
Authors: Utkal Khandelwal; Naval Bajpai; Vikas Tripathi; Seemant Yadav
DOI 10.17010/ijom/2016/v46/i8/99294 Crossref Crossref: 1 Scopus Scopus: 12
Showing 1 to 8 of 41 publications