Lemon-Based Products & Marketing Development Strategies
Other
Role: Principal Investigator
Influence of E-Banking On Banks Performance An Empirical Analysis On Bankers And Customers Perception
UniversityVignan's Foundation for Science, Technology and Research
Year2020
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A Study on Assessing the Mediating Role of Green Purchase Intentions in Determining the Green Purchase Decisions: An Empirical Analysis among the Lifestyle of Health and Sustainability(LOHAS) Consumers
UniversityVignan's Foundation for Science, Technology and Research
Year2021
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Role of Web based Banking Services in determining the Continuity Intentions among the Rural Banking Customers: An Empirical Analysis
UniversityVignan's Foundation for Science, Technology and Research
Year2021
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Assessing the Moderating Role of Eco-Lable Awareness in Determining the Green Purchase Intentions: An Empirical Analysis among the Food and Grocery Retail Customers
UniversityVignan's Foundation for Science, Technology and Research
Year2021
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Analyzing the Mediating Role of Service Quality on Consumer Repurchase Intention in Wellness Industry: An Extension to Theory of Planned Behaviour
UniversityVignan's Foundation for Science, Technology and Research
Year2022
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Scholarly Publications
Saga of silicon plate: An empirical analysis on the impact of socio economic factors of farmers on inception of solar plants
Journal Article
Year: 2016.
Authors: Sivakoti Reddy, M.; Naga Bhaskar, M.; Nagabhushan, A.
Role of ATM Services in rural India and Impact on inclusive growth
Journal Article
Year: 2011.
Customer perception on Green brands of Two wheeler and Four wheelers in the state of Andhra Pradesh
Journal Article
Year: 2011.
A Study on Role of Stress among the women employees with reference to Banking sector
Journal Article
Year: 2011.
Impact of social media marketing in e-retailing; an empirical analysis on internet based retail customers
Journal Article
Year: 2013.
Do the Cash and Carry stores can break the affinity of traditional Retailers and Wholesalers? A study in Coastal Andhra Pradesh, India
Journal Article
Year: 2013.
Influence of Consumer Emotions on Attitude towards advertised Price promotions: The mediating role of persuasive message
Conference Paper
Year: 2014.
Impact of Cash and Carry Stores on traditional Wholesaler’s business; An empirical analysis on traditional wholesalers merchandisting and Retail shopkeeper’s purchasing decisions