Shailja Khanduri
VIDWAN ID: 443230

Dr Shailja Khanduri

Female Doctor of Philosophy
Associate Professor | Doon Business School
DBS Global University
Uttarakhand
Expertise: Management
30 Publications
0 Projects
3 Scopus Citations
2 CrossRef
4 Years 5 Months Total Experience
Publications
30 Total
Articles
29
Proceedings
1
Activity

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Scopus Scopus
3 Citations
1 h-index
CrossRef CrossRef
2 Citations
1 h-index
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Professional Recognition

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Community & Membership

Research Committee, DBS Global University
Member Secretary
Jan 2024
American Economic Association
Life Member
Jan 2017

Personal Details

Doctor of Philosophy
2019
N/A
Bachelor of Education
2011
Bharat Earth Movers Ltd. (BEML)
Master of Arts
2004
N/A
Bachelor of Business Administration
2002
N/A
Associate Professor
Jul 2024 – Present
DBS Global University | Doon Business School
Associate Professor
Aug 2023 – Mar 2024
Doon Business School | Department of Economics
Assistant Professor (Senior Grade)
Jul 2019 – Jul 2019
Doon Business School
Assistant Professor
Jul 2018 – Mar 2019
Unknown Organization
Lecturer
Jul 2017 – Mar 2018
Sophia Girls College
Social Sciences
Management

Related Profiles

Scholarly Work

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IMPACT OF MARKETING STRATEGIES ON FIRM’S PERFORMANCE: A CASE STUDY OF SELECT NEWSPAPER FIRMS

University The IIS University, Jaiour
Year 2019
Downloads 0

Real Time banking transaction analysis device

Dr. Shailja Khanduri
- Patent No. : 464103-001 Filed : 30-06-2025
Published : 27-08-2025 Published

Ai powered medical health data analyser

Dr. Shailja Khanduri
- Application No. : 450214-001 Filed : 04-03-2025
Published : 01-06-2025 Published

Scholarly Publications

Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms’ Performance

Journal Article

Indian Newspaper Industry: Trends, Challenges and Solutions

Journal Article
Authors: SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI

Marketing Innovations Conceptual Approaches, Impact and Analytical Tools

Journal Article
Year: 2013.
Authors: SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI

Impact of Marketing Strategy in Newspaper Firms in India: Route to Survival in the Era of Digitization

Journal Article
Year: 2015.
Authors: SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI

Education and Gender Equality

Journal Article
Year: 2018.
Authors: SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI

Market Orientation and Innovation Strategies Mutuality in Indian Newsprint Media Market

Journal Article
Year: 2018.
Authors: SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI; SHAILJA KHANDURI

Analyzing relationship between innovation strategies and performance of newspaper firms in North and central India

Open Access
Journal Article
Media Watch. Year: 2019. Volume: 10 , Issue: 3 .
Authors: Khanduri, S.

Analysing male and female parents' incentives vis-à-vis gender sensitisation in urban Rajasthan

Journal Article
International Journal of Gender Studies in Developing Societies. Year: 2019. Volume: 3 , Issue: 1 , Pages: 75 .
Authors: Khanduri, Shailja; Goel, Nikita
Showing 1 to 8 of 30 publications