Dr Mohit Malhan
Assistant Professor
| Department of Marketing
XLRI - Xavier School of Management
Jharkhand
Expertise:
Management
4
Publications
0
Projects
18
Scopus Citations
23
CrossRef
7 Years Total Experience
Scopus
18
Citations
2
h-index
CrossRef
23
Citations
3
h-index
Google Scholar
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Community & Membership
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Personal Details
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Assistant Professor
Sep 2019 – Present
XLRI - Xavier School of Management
| Department of Marketing
Social Sciences
Scholarly Work
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Scholarly Publications
Box office collection of sequel movies: Exploring brand extension effect
Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sector
Exploring Customer Engagement on Social Networking Sites
Open Access
10.4018/JGIM.296724
Crossref: 6