Ministry of Education
Ritika Singh
VIDWAN ID: 425049

Dr Ritika Singh

Female Doctor of Philosophy
Associate Professor
Sri Balaji Society's Balaji College of Arts, Commerce & Science, Tathwade, Pune 411033.
Maharashtra
Expertise: Management
ORCID 0000-0003-2792-9832 Scopus 57217371748 Google Scholar JEHIm_UAAAAJ
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5 Publications
0 Projects
5 Scopus Citations
3 CrossRef
8 Years 10 Months Total Experience
Publications
5 Total
Articles
4
Chapters
1
Activity

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Scopus Scopus
5 Citations
1 h-index
CrossRef CrossRef
3 Citations
1 h-index
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Personal Details

Doctor of Philosophy
2016
Maa Nagina Shahi Mahila Mahavidyalaya,Nagar Untari
Associate Professor
Nov 2017 – Present
Sri Balaji Society's Balaji College of Arts, Commerce & Science, Tathwade, Pune 411033.
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Rural customers’ perception towards the fast moving consumer goods: A hypothesis test

Open Access
Journal Article
International Journal of Innovative Technology and Exploring Engineering. Year: 2019. Volume: 8 , Issue: 9 Special Issue 3 , Pages: 210-221 .
DOI 10.35940/ijitee.I3039.0789S319

Characterization and intrinsic dissolution rate study of microwave assisted cyclodextrin inclusion complexes of gemfibrozil

Open Access
Journal Article
International Journal of Pharmacy and Pharmaceutical Sciences. Year: 2016. Volume: 8 , Issue: 10 , Pages: 160-163 .
Authors: S. Ain; R. Singh; Q. Ain
DOI 10.22159/ijpps.2016v8i10.13359 Crossref Crossref: 3 Scopus Scopus: 5

UNDERSTANDING THE IMPACT OF PERCEIVED EFFECTIVENESS AND SENSORY EXPECTATIONS ON NATURAL CLAIMS AND SUSTAINABILITY

Journal Article
Year: 2026.
Authors: Ritika Singh

Educational Institute: Driving Towards a Net-Zero Organization by Leveraging Design Thinking Principles

Book Chapter
Year: 2026. Pages: 349-362 .
Authors: Rajeshwari Patil; Nidhiraj Gupta; Ritika Singh; Deepika Hemnani
DOI 10.1007/978-3-031-99470-8_38

Evaluation of Sensory Marketing on Consumer Behavior: With Special Reference to Hotels in Gurugram, Haryana

Journal Article
Year: 2020.