Nidhi Raj Gupta
VIDWAN ID: 286565

Dr Nidhi Raj Gupta

Female Doctor of Philosophy
Associate Professor | Department of Management
Kristu Jayanti College, K. Narayanapura, Kothanur P.O. Bengaluru 560077
Karnataka
Expertise: Management
12 Publications
1 Projects
10 Scopus Citations
8 CrossRef
4 Years 2 Months Total Experience
Publications
12 Total
Chapters
12
Activity

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Scopus Scopus
10 Citations
1 h-index
CrossRef CrossRef
8 Citations
2 h-index
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Professional Recognition

Best Faculty Cordinator Award
2014
ASM group of Institute
Topper Award 2
2022
IIT Madras & NPTEL
Rank Award
2008
University of Pune
Topper Award 5
2022
IIT Madras & NPTEL

Community & Membership

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IJMPC
Annual
Jan 2022
BOE
Annual
Jan 2022
ISTD
Annual
Jan 2024

Personal Details

Doctor of Philosophy
2018
Rajah Muthiah Medical College and Hospital
Master of Business Administration
2008
N/A
Secondary School Examination (Class 10)
1998
N/A
Associate Professor
Jul 2022 – Present
Kristu Jayanti College, K. Narayanapura, Kothanur P.O. Bengaluru 560077 | Department of Management
Social Sciences
Management

Related Profiles

Scholarly Work

Financial Literacy of Low-Income Female Workers in Bengaluru: A Complex Lens on SDGs (5 & 1
Other
Role: Other
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Kiosk For Attendance Monitoring

Dr. Nidhi Raj Gupta
- Patent No. : 408251-001 Filed : 21-02-2024
Published : 23-04-2024 Granted

Consumer Behavior Prediction Devices in the Retail Industry

Dr. Prakash Mishra/ Mangalayatan University Jabalpur
- Patent No. : 6300168 Filed : 29-07-2023
Published : 08-08-2023 Published

Scholarly Publications

Emotional Intelligence of Leader and Employee Performance with the Mediation of Employee Engagement Using Structure Equation Modelling—A Study in Context of IT Sector Bengaluru, India

Book Chapter
Year: 2025. Pages: 483-503 .
Authors: Neerupa Chauhan; Reenu Mohan; Nidhi Raj Gupta; S. Indra; Aakash Kumar

Behavioral Intention to Adopt Jan Aushadhi Services in India: A Technology Acceptance Model Approach

Book Chapter
Year: 2026. Pages: 111-124 .
Authors: Riya Singh; Neerupa Chauhan; Nidhi Raj Gupta; M. Janani; Anjali Motwani

Evaluating Customer Attitudes Towards the Demand for Generic Medicines in Bengaluru Under the Pradhan Mantri Bharatiya Janaushadhi Pariyojana Initiative

Book Chapter
Year: 2026. Pages: 547-555 .
Authors: Riya Singh; Nidhi Raj Gupta; Anjali Motwani; Raji Rajan; Neerupa Chauhan

Impact of the One District One Product (ODOP) Scheme on Entrepreneurship Development: A Quantitative Analysis of Key Determinants and Outcomes

Book Chapter
Year: 2026. Pages: 1063-1076 .
Authors: Riya Singh; Neerupa Chauhan; Nidhi Raj Gupta; M. Janani; Anjali Motwani

The Influence of Social Factors on Solo Female Travel: Exploring Mediating Variables and Impacts

Book Chapter
Year: 2026. Pages: 633-644 .
Authors: Nidhi Raj Gupta; Riya Singh; Rajeshwari Patil; Raji Rajan; Riya Mukhopadhyay

Analyzing the Continuation of Mask-Wearing in the Post-COVID Era: Investigating the Link Between Mask Usage and Self-perception, Self-esteem, and Emotional Expression in Undergraduate Students

Book Chapter
Year: 2025. Pages: 237-249 .
Authors: Nidhi Raj Gupta; Riya Singh; Neerupa Chauhan; Sini M. George; Annie Stephen

Building a Crypto Future in Bangalore: A Structural Equation Model of Tech-Savvy, Financial Distrust, Social Media, and Gen Z Adoption

Book Chapter
Year: 2025. Pages: 1225-1243 .
Authors: Nidhi Raj Gupta; Neerupa Chauhan; Riya Singh; Annie Stephen

An Overview of Interest Rate Derivatives in Banking Sector—A Comparasion Between Global and Indian Market

Book Chapter
Year: 2024. Pages: 835-841 .
Authors: Singh, R.; Gupta, N.R.
Showing 1 to 8 of 12 publications