Effectiveness of Gamification in Facilitating Microlearning for Gen Z
Book Chapter
Year: 2024.
Pages: 137-158
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Authors: M. Savithri; Shynu Philip; Tanya Sharma; Nitish Kumar Singh
Modelling Complex Psychological and Behavioral Dynamics: Analyzing Perception and Psychological Ownership in Gen Z's Re-subscription Intentions towards OTT Platforms