Dr Kalaivanai M
Associate Professor
| Department of Management Studies - VDP
SRM Institute of Science and Technology
Tamil Nadu
Expertise:
Management
18
Publications
0
Projects
10
Scopus Citations
6
CrossRef
5 Years 11 Months Total Experience
Scopus
10
Citations
2
h-index
CrossRef
6
Citations
1
h-index
Google Scholar
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Community & Membership
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Personal Details
Doctor of Philosophy
2019
N/A
Associate Professor
Oct 2020 – Present
SRM Institute of Science and Technology
| Department of Management Studies - VDP
Social Sciences
Scholarly Work
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Scholarly Publications
The Next Wave in Marketing: Data Science in the Age of Generative AI
10.1108/978-1-83608-298-920251002
Scopus: 2
Implications of the technological revolution on human life in the digital future: A metaverse perspective
The impact of heuristics on financial risk tolerance of individual investors
Digital Transactions and User Trust: A Conceptual Study on Mobile App Convenience and Security in A Cashless World
Open AccessAnalyzing Economic Determinants of Consumer Preferences in The Digital Market Using The Theory of Consumer Behavior
Green Human Resource Management and Organizational Citizenship Behavior: The Influence of Eco-Friendly Lifestyle and Organizational Commitment
A study on QTM (quality in teaching methodology) with special reference to engineering colleges
Adoption of virtual shopping - The change in consumer Buying behaviour towards purchasing of Mobile hones
Showing 1 to 8 of 18 publications