Ministry of Education
S. Catherine Rex.
VIDWAN ID: 240392

Dr S. Catherine Rex.

Female Doctor of Philosophy
Associate Professor
Saveetha Engineering College
Tamil Nadu
Expertise: Management
ORCID 0000-0001-7761-2134 Scopus 56732851400 Google Scholar PJL5Bc4AAAAJ
SheRNI View older version My Dashboard
37 Publications
2 Projects
74 Scopus Citations
53 CrossRef
16 Years 10 Months Total Experience
Publications
37 Total
Articles
11
Chapters
23
Proceedings
3
Activity

No publication activity to display.

Scopus Scopus
74 Citations
5 h-index
CrossRef CrossRef
53 Citations
5 h-index
Google Scholar Google Scholar

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Professional Recognition

Best Researcher Award
2024
ASETJMS

Community & Membership

International Journal of Creative Research Thoughts
REVIEWER
Jan 2021
AMET STRIDES
EDITORIAL MEMBER
Jan 2020
IJGAIB_ Inderscience Publication
Editorial Board Member
Jan 2025
Indian Association of Social Sciences Research
Member
Jan 2021
Global Professors Welfare Association Forums
Member
Jan 2021
CMAOI
Life time Membership
Jan 2024

Personal Details

Doctor of Philosophy
2020
N/A
Associate Professor
Jul 2024 – Present
Saveetha Engineering College
Assistant Professor
Aug 2022 – Aug 2024
SRM Institute of Science and Technology | Department of Business Administration - VDP
Assistant Professor
Feb 2020 – Aug 2022
Academy of Maritime Education and Training, Chennai | Department of Management Studies
Assistant Professor
Aug 2010 – Oct 2019
JEPPIAAR ENGINEERING COLLEGE
Lecturer
Aug 2009 – Jul 2010
SRM Institute of Science and Technology
Social Sciences
Management

Related Profiles

Scholarly Work

Jack and Jelly
Completed
Role: Co-Principal Investigator
Amount: ₹40,000
Duration: 2023 – 2023
AICTE-SLAP
Other
Agency: All India Council for Technical Education Role: Other
Amount: ₹30,000
Duration: 2021 – Ongoing
No Data Found

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BRAND RECALL DISTORTION MAPPING METHOD

SAVEETHA ENGINEERING COLLEGE
- Patent No. : 4 Filed : 05-01-2026
Published : 06-03-2026 Published

AI MENTOR GRID FOR AUTONOMOUS CAREER PATH PREDICTION AND UPSKILLING

SAVEETHA ENGINEERING COLLEGE
- Patent No. : 5 Filed : 05-01-2026
Published : 06-03-2026 Published

COGNITIVE RISK RADAR FOR ADAPTIVE PORTFOLIO REBALANCING

SAVEETHA ENGINEERING COLLEGE
- Patent No. : 6 Filed : 05-01-2026
Published : 06-03-2026 Published

IOT-ENABLED SMART WAREHOUSE MANAGEMENT SYSTEM WITH ADAPTIVE RESOURCE ALLOCATION

SAVEETHA ENGINEERING COLLEGE
- Patent No. : 2 Filed : 12-09-2025
Published : 03-10-2025 Published

STRATEGIC APPROACH TO EMPOWER TRADITIONAL MARKETING AGAINST DIGITAL DOMINANCE

SAVEETHA ENGINEERING COLLEGE
- Patent No. : 3 Filed : 07-01-2025
Published : 10-01-2025 Published

PRECISION MARKETING WITH AI-DRIVENCUSTOMER SEGMENTATION

SAVEETHA ENGINEERING COLLEGE
- Application No. : 202441063680 A Filed : 23-08-2024
Published : 30-08-2024 Published

Scholarly Publications

Shoppers' propensity on supermarket chain store attributes in grocery retailing

Journal Article
Year: 2019. Volume: 9 , Issue: 2 , Pages: 61-67 .

Cherry picking: Shopper behaviour to choose a store

Journal Article
Year: 2018. Volume: 10 , Issue: 12 Special Issue , Pages: 867-873 .

Rethinking sustainable-oriented pilgrimage tourism in Tamilnadu

Book Chapter
Year: 2023. Pages: 92-98 .
Authors: S. Catherine; S. Joyce; Meena Rani
DOI 10.4018/979-8-3693-1414-2.ch007 Crossref Crossref: 1 Scopus Scopus: 1

Unveiling the economic tapestry: Statistical insights into India's thriving travel and tourism sector

Book Chapter
Year: 2024. Pages: 249-259 .
Authors: B. Jeyaprabha; S. Catherine; M. Vijayakumar
DOI 10.4018/979-8-3693-6260-0.ch019

Green manufacturing and human resource management: Towards sustainable and ethical practices in industry

Conference Paper
AIP Conference Proceedings. Year: 2024. Volume: 3192 , Issue: 1 .
Authors: Kiruthiga Velmurugan; Catherine Solomon
DOI 10.1063/5.0241621 Scopus Scopus: 1

Transparency and accountability in big data analytics: Addressing ethical challenges in decision-making processes

Book Chapter
Year: 2025. Pages: 742-745 .
Authors: N. V. Suresh; S. Catherine; Ananth Selvakumar; Gajalakshmi Sridhar
DOI 10.1201/9781003606185-176 Crossref Crossref: 1 Scopus Scopus: 1

Adapting to Generation AI: Navigating the Future of Business and Technology

Book Chapter
Year: 2025. Pages: 13-33 .
Authors: T. Mangaiyarkarasi; S. Catherine; K. Kalaiselvi
DOI 10.1108/978-1-83608-432-720251002 Crossref Crossref: 1 Scopus Scopus: 2

Deep reinforcement learning for real-time energy dispatch in smart grids with high renewable penetration

Open Access
Journal Article
Clean Energy Science and Technology. Year: 2026. Volume: 4 , Issue: 1 .
Authors: Hayder M. Ali; Catherine Solomon; Mercy Beulah Edward; Kolluru Suresh Babu; Aseel Smerat; Tanweer Alam; Sardor Sabirov; Sudhakar Sengan
DOI 10.18686/cest633
Showing 1 to 8 of 37 publications