Ministry of Education
Semila Fernandes
VIDWAN ID: 295836

Dr Semila Fernandes

Female Doctor of Philosophy
Associate Professor | Department of Management
Symbiosis International (Deemed University), Pune
Maharashtra
Expertise: Management
ORCID 0000-0003-1626-9744 Scopus 56553758100 ResearcherID AAM-5952-2020 Google Scholar ducjg-8AAAAJ
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55 Publications
0 Projects
371 Scopus Citations
330 CrossRef
18 Years 3 Months Total Experience
Publications
55 Total
Articles
39
Proceedings
16
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Scopus Scopus
371 Citations
9 h-index
CrossRef CrossRef
330 Citations
9 h-index
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Personal Details

Doctor of Philosophy
2019
N/A
Associate Professor
Jun 2008 – Present
Symbiosis International (Deemed University), Pune | Department of Management
Social Sciences
Management

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Scholarly Publications

Teachers' assessment of the challenges faced during COVID-19 outbreak and new-normal teaching: qualitative study

Journal Article
Journal of Applied Research in Higher Education. Year: 2024. Volume: 16 , Issue: 5 , Pages: 1642-1658 .
Authors: Semila Fernandes; Sathish Mahendiran; N.L. Balasudarsun
DOI 10.1108/JARHE-04-2023-0142

Measuring the Impact of Online Reviews on Consumer Purchase Decisions – A Scale Development Study

Journal Article
Journal of Retailing and Consumer Services. Year: 2022. Volume: 68 , Pages: 103066 .
Authors: Biranchi Swar; Fernades Semila; Panda Rajesh; Venkatesh V.G; Yangyan Shi
DOI 10.1016/j.jretconser.2022.103066 Crossref Crossref: 85 Scopus Scopus: 83

Rural Sales Force Retention: Dilemma of Accurate Adhesives

Open Access
Journal Article
Asian Journal of Management Cases. Year: 2026. Volume: 23 , Issue: 2 , Pages: 213-219 .
Authors: Pooja Gupta; Mallika Srivastava; Semila Fernandes
DOI 10.1177/09728201231159719

Unveiling dark tourism: comprehensive scale development on tourists’ motivation

Journal Article
Current Issues in Tourism. Year: 2026.
Authors: Sabari Shankar Ravichandran; Semila Fernandes; Mallika Srivastava
DOI 10.1080/13683500.2025.2608925 Crossref Crossref: 2 Scopus Scopus: 2

How do we measure online shopper stress? A scale development study

Journal Article
Behaviour & Information Technology. Year: 2026. Volume: 45 , Issue: 7 , Pages: 1295-1313 .
Authors: Semila Fernandes; Rajesh Panda; Mallika Srivastava
DOI 10.1080/0144929X.2025.2546983 Crossref Crossref: 1

Exploring Xenocentrism in India: A Study on Millennials

Journal Article
Journal of International Consumer Marketing. Year: 2025. Volume: 37 , Issue: 3 , Pages: 268-281 .
Authors: Mallika Srivastava; Semila Fernandes
DOI 10.1080/08961530.2024.2417420 Crossref Crossref: 3 Scopus Scopus: 3

Effect of Consciousness in Sustainable Consumption Habits on Purchase Intention of Green Products: Comparison Study Between India and USA

Journal Article
Indian Journal of Marketing. Year: 2024. Volume: 54 , Issue: 10 , Pages: 8-24 .
Authors: Semila Fernandes; M. Sathish; Priyanka Shrivastava
DOI 10.17010/ijom/2024/v54/i10/174602 Crossref Crossref: 9 Scopus Scopus: 12

Using Conjoint and Cluster Analysis to Elicit Attributes for Online Food Delivery Applications

Journal Article
Year: 2024. Volume: 21 , Issue: 2 , Pages: 34-49 .
Showing 1 to 8 of 55 publications