Vidwan-ID : 276917

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Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 8

80% Complete
29 Articles
1 Projects
14 Awards

Dr Prof. Semila Fernandes

Associate Professor
SYMBIOSIS Institute of Business Management, Bengaluru

Publications

  • 29
    Journal Articles
  • 1
    Projects
  • 14
    Awards

Citations / H-Index

2 Citations
1 h-index



Co-author Network


Expertise

Education and Educational Research

Dr. Semila Fernandes holds Ph.D. in Marketing from Symbiosis International (Deemed University) and an MBA in from Pune University, an M. Phil in Management from Periyar University and a B.Sc. from Goa University. She has also completed a Postgraduate Diploma in Intellectual Property Rights from NLSIU, Bangalore. She has 17 years of teaching experience in the area of Marketing. Ms. Semila has corporate exposure from her stint at Bajaj Allianz General Insurance Company as an Executive – Direct Mar

Personal Information

Dr Prof. Semila Fernandes

1980 Female
95/1,95/2 Phase I,symbiosis Institute Of Business Management Hosur Road, Electronic City, Bengaluru
Bangalore Urban, Karnataka, India - 560100


Experience

  • Associate Professor

    Management

    SYMBIOSIS Institute of Business Management, Bengaluru, Bengaluru Urban


Qualification

  • Ph.D in Management

    Symbiosis International (Deemed University)


Honours and Awards

2020

First prize

COGNOSCO 2020 Ninth Annual Conference on Case Studies in association with Emerald Publishing

2020

Best Research Paper Award in Marketing Management

Rajagiri Management Conference and Victoria University of Wellington

2020

Participated in an FDP on COIL Virtual International Collaborations

Universidad Veracruzana

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2020

First prize

COGNOSCO 2020 Ninth Annual Conference on Case Studies in association with Emerald Publishing

2020

Best Research Paper Award in Marketing Management

Rajagiri Management Conference and Victoria University of Wellington

2020

Participated in an FDP on COIL Virtual International Collaborations

Universidad Veracruzana

2019

won in EFMD case writing competition (

000)- Case

2019

IIMBx-WIPRO FDP Fellowship on Business and Sustainability

IIM Bangalore

2019

Third prize for the research paper titled: Antecedents of Xenocentrism

KJ Somaiya Mumbai

2019

Paper accepted on socio-demographic analysis on select consumer groups

American Marketing Association winter conference

2018

Received a grant from ARIF (AIMS Research and Innovation Fellowship Grant)

ARIF

2018

Case Research

first place for the case

2017

Won ISB-IVEY case competition (US$ 2

000)

2016

Best Paper (second prize) in the Marketing track for the paper

SIMSARC

2014

SIBM B - Awarded for recognition to SIBM - B for year 2013-14

SIBM-B

2014

Was selected for a UGC sponsored National level 3 days

UGC sponsored

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Membership In Professional Bodies

2019

Academy of International Business

Yearly

2019

American Marketing Association

Yearly

2018

Association of Indian Management Schools

Yearly

2019

Academy of International Business

Yearly

2019

American Marketing Association

Yearly

2018

Association of Indian Management Schools

Yearly

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Research Projects

Impact of Xenocentrism on Consumers' brand preferences in an Emerging market, India

Funding Agency : ARIF

Impact of Xenocentrism on Consumers' brand preferences in an Emerging market, India

Funding Agency : ARIF

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Publications (30)