Prof Vidyadhar Reddy Aileni
Professor
Institute of Public Enterprise
(1983 - 2023)
Expertise:
Interdisciplinary Social Sciences
4
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12
Scopus Citations
8
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40 Years 1 Month Total Experience
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Academy of Marketing Science, USA
FellowPersonal Details
Doctor of Philosophy
1990
ICAR-National Institute of Natural Fibre Engineering and Technology
Professor
Jul 1983 – Jul 2023
Institute of Public Enterprise
Social Sciences
Scholarly Work
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MANAGERIAL EFFECTIVENESS: A STUDY OF SELECT PUBLIC & PRIVATE ORGANISATIONS
CONSUMER SATISFACTION & PERCEIVED QUALITY OF HEALTHCARE SERVICES IN CORPORATE HOSPITALS
CUSTOMER COMPLAINT MANAGEMENT AND FEEDBACK IN HEALTHCARE INDUSTRY
MARKETING STRATEGIES OF SOFTWARE EXPORT INDUSTRY
TECHNOLOGY FORECASTING IN DEFENCE SERVICES
ENTERPRISE RISK MANAGEMENT
FUNCTIONING OF TRADE UNIONS IN COAL INDUSTRY
ROLE OF I.T IN BRINGING BETTER HEALTHCARE
EVALUATION OF QUALITY CIRCLES IN SELECT ENTERPRISES
ADVERTISING OPTIONS WITH SPECIFIC REF. CORPORATE CHOICE OF AD AGENCIES
STRATEGIC DRIVERS OF SUCCESSFUL INDIAN COMPANIES IN THE PRE & POST LIBERIZATION PERIOD
CRAFTING A STRATEGY TO COUNTER TERRORISM IN INDIA
KNOWLEDGE MANAGEMENT IN PUBLIC FUNDED ORGANIZATIONS
JOB SATISFACTION AS A FUNCTION OF ORGANIZATIONAL CLIMATE & JOB STRESS AMONG FACULTY OF O.U
I.T AND ITS IMPACT ON ORGANIZATIONAL EFFECTIVENESS
LEADERSHIP STYLES AND ORG. EFFECTIVENESS
CONTRIBUTION OF NRIs OF SILICON VALLEY TO THE US ECONOMY- A STUDY
VAT & ITS IMPACT ON MARKET PRICES
MEASUREMENT OF CONSUMER LOYALTY IN SERVICE SECTOR ORGANIZATIONS
CREDIT INNOVATIONS IN RETAIL BANKING
IMPACT OF MERGERS & ACQUISITIONS ON THE OPERATINGPERFORMANCE OF SELECT INDIAN COMPANIES
EMPLOYEE ENGAGEMENT IN THE INDIAN ITES BPO INDUSTRY
GLOBALIZATION AND THE NEED FOR RATIONALIZATION OF LABOUR LAWS
ICT(INFORMATION & COMMUNICATION TECHNOLOGY) STRATEGIC INTIATIVES OF GOVT. OF ANDHRA PRADESH
LEADERSHIP CHALLENGES IN KNOWLEDGE INDUSTRY
CONSUMPTION PATTERNS&CONSUMER PREFERENCES FOR DELECTABLE CUISINES OF HYDERABAD
IMPACT OF SERVICE QUALITY ON APPAREL RETAILING WITH REFERENCE TO SELECT STORES IN AP
STRATEGIC LEADERSHIP DECISIONS &IMPLEMENTAT-IONIN IT
HR PRACTICES IN MNCs IN INDIA
EVALUATION OF B-SCHOOLS IN INDIA-A DIAGNOSTIC STUDY
INNOVATIONS IN DEVELOPING PEOPLE POTENTIAL IN THE IT INDUSTRY
CREATIVE ENTREPRENEURSHIP IN GLOBAL START-UPS- A STUDY
IMPACT OF IFRS ON INDIA REAL ESTATE
IMPACT OF BALANCED SCORE CARD ON CORPORATE PERFORMANCE- A STUDY OF INDIAN CORPORATE
VALUE IMPLICATIONS OF MERGERS AND ACQUISITIONS IN THEINDIAN INFORMATION TECHNOLOGY INDUSTRY
E-LEARNING IN HIGHER EDUCATION WITH REFERENCE TO YEMEN
TRAINING EVALUATION & RETURN ON INVESTMENT OF TRAINING PROGRAMS IN IT COMPANIES
EMOTIONAL INTELLIGENCE & LEADERSHIP IN ARMED FORCES
IMPACT OF SALES PROMOTIONS ON PURCHASE BEHAVIOUR OF URBAN CONSUMER
STRATEGIC DIMENSIONS OF INSURGENCY IN NORTH
MARKETING STRATEGIES IN INSURANCE INDUSTRY-A STUDY SELECT INSURANCE COMPANIES IN AP
LEADERSHIP STYLES&JOB SATISFACTION OF WOMEN MANAGERS IN BANKING INDUSTRY- STUDY OF SELECT BANKS
IMPACT OF QUANTITATIVE TECHNIQUES SOFT WARES
UNDERSTANDING FUNDAMENTALS OF HUMAN SIGMA
BEHAVIORAL PATTERN OF CONSUMERS TOWARDS THE ORGANIZED RETAIL OUTLETS IN THE TWIN CITIES OF HYDERABAD& SECUNDERABAD
ROLE OF SERVICE SCAPE IN BUILDING BRAND LOVE MEDIATED THROUGH BRAND EXPERIENCE: AN EMPIRICAL STUDY FROM INDIAN HOTEL INDUSTRY
IMPACT OF PESTER POWER ON PURCHASE BEHAVIOUR OF SELECT FMCG PRODUCTS IN HYDERABAD REGION
IMPACT OF MANAGEMENT CONTROL SYSTEMS ON STRATEGIC CHANGE MANAGEMENT (A STUDY OF FMCG INDUSTRY
IMPACT OF TELEVISION ADS ON CHILDREN
IMPACT OF CRM ON BANKING INDUSTRY-SPECIAAL REFERENCE TO SELECT BANKS
CHALLENGES OF SUPPLY CHAIN MANAGEMENT OF NAVAL SHIPBUILDING INDUSTRY
THE EFFECT OF MEDIA STRATEGY ON CONSUMER PURCHASE BEHAVIOR WITH SPECIAL REFERENCE TO FMCG PRODUCTS
EMOTIONAL INTELLIGENCE AND LEADERSHIP EFFECTIVENESS IN IT INDUSTRY- A STUDY OF SELECT IT ORGANIZATIONS OF HYDERABAD
EVALUATION OF MYSTERY SHOPPING AND CUSTOMER SURVEY IN RETAIL INDUSTRY
BRAND EXTENSION STRATEGIES OF FMCG PRODUCTS-A STUDY
EMOTIONAL INTELLIGENCE & ITS IMPACT ON ORGANIZATIONAL PERFORMANCE OF IT COMPANIES
WORK PLACE PRESNTEESM-CAUSES & REMEDIES
A STUDY ON FINANCIAL ECONOMETRICS AND FINANCIAL MATHAMATICAL ANALYSIS IN CAPITAL MARKETS
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED& NON BRANDED JEWELLERY WITH SPECIAL REFERENCE TO HYDERABAD
ROLE OF PROMTION IN ORGANIZED RETAILING WITH REFERENCE TO BIG BAZAR
ROLE OF HR ANALYTICS & TECHNOLOGY IN DRIVING HR STRATEGY & BUSINESS RESULTS-A STUDY OF SELECT COMPANIES
SEGMENTATION AND POSITIONING STRATEGIES OF SOFT DRINKS-A STUDY OF RURAL & URBAN MARKETS IN TELANGANA STATE
HR STRATEGIES OF PHARMA INDUSTRY-A STUDY OF SELECT PHARMA COMPANIES IN HYDERABAD
STRATEGIC MARKETING IN A COMPETITIVE ECONOMY - A STUDY OF HANDLOOM SOCIETIES IN TELANGANA
MANAGERIAL EFFECTIVENESS: A STUDY OF SELECT PUBLIC & PRIVATE ORGANISATIONS
CONSUMER SATISFACTION & PERCEIVED QUALITY OF HEALTHCARE SERVICES IN CORPORATE HOSPITALS
CUSTOMER COMPLAINT MANAGEMENT AND FEEDBACK IN HEALTHCARE INDUSTRY
MARKETING STRATEGIES OF SOFTWARE EXPORT INDUSTRY
TECHNOLOGY FORECASTING IN DEFENCE SERVICES
ENTERPRISE RISK MANAGEMENT
FUNCTIONING OF TRADE UNIONS IN COAL INDUSTRY
ROLE OF I.T IN BRINGING BETTER HEALTHCARE
EVALUATION OF QUALITY CIRCLES IN SELECT ENTERPRISES
ADVERTISING OPTIONS WITH SPECIFIC REF. CORPORATE CHOICE OF AD AGENCIES
STRATEGIC DRIVERS OF SUCCESSFUL INDIAN COMPANIES IN THE PRE & POST LIBERIZATION PERIOD
CRAFTING A STRATEGY TO COUNTER TERRORISM IN INDIA
KNOWLEDGE MANAGEMENT IN PUBLIC FUNDED ORGANIZATIONS
JOB SATISFACTION AS A FUNCTION OF ORGANIZATIONAL CLIMATE & JOB STRESS AMONG FACULTY OF O.U
I.T AND ITS IMPACT ON ORGANIZATIONAL EFFECTIVENESS
LEADERSHIP STYLES AND ORG. EFFECTIVENESS
CONTRIBUTION OF NRIs OF SILICON VALLEY TO THE US ECONOMY- A STUDY
VAT & ITS IMPACT ON MARKET PRICES
MEASUREMENT OF CONSUMER LOYALTY IN SERVICE SECTOR ORGANIZATIONS
CREDIT INNOVATIONS IN RETAIL BANKING
IMPACT OF MERGERS & ACQUISITIONS ON THE OPERATINGPERFORMANCE OF SELECT INDIAN COMPANIES
EMPLOYEE ENGAGEMENT IN THE INDIAN ITES BPO INDUSTRY
GLOBALIZATION AND THE NEED FOR RATIONALIZATION OF LABOUR LAWS
ICT(INFORMATION & COMMUNICATION TECHNOLOGY) STRATEGIC INTIATIVES OF GOVT. OF ANDHRA PRADESH
LEADERSHIP CHALLENGES IN KNOWLEDGE INDUSTRY
CONSUMPTION PATTERNS&CONSUMER PREFERENCES FOR DELECTABLE CUISINES OF HYDERABAD
IMPACT OF SERVICE QUALITY ON APPAREL RETAILING WITH REFERENCE TO SELECT STORES IN AP
STRATEGIC LEADERSHIP DECISIONS &IMPLEMENTAT-IONIN IT
HR PRACTICES IN MNCs IN INDIA
EVALUATION OF B-SCHOOLS IN INDIA-A DIAGNOSTIC STUDY
INNOVATIONS IN DEVELOPING PEOPLE POTENTIAL IN THE IT INDUSTRY
CREATIVE ENTREPRENEURSHIP IN GLOBAL START-UPS- A STUDY
IMPACT OF IFRS ON INDIA REAL ESTATE
IMPACT OF BALANCED SCORE CARD ON CORPORATE PERFORMANCE- A STUDY OF INDIAN CORPORATE
VALUE IMPLICATIONS OF MERGERS AND ACQUISITIONS IN THEINDIAN INFORMATION TECHNOLOGY INDUSTRY
E-LEARNING IN HIGHER EDUCATION WITH REFERENCE TO YEMEN
TRAINING EVALUATION & RETURN ON INVESTMENT OF TRAINING PROGRAMS IN IT COMPANIES
EMOTIONAL INTELLIGENCE & LEADERSHIP IN ARMED FORCES
IMPACT OF SALES PROMOTIONS ON PURCHASE BEHAVIOUR OF URBAN CONSUMER
STRATEGIC DIMENSIONS OF INSURGENCY IN NORTH
MARKETING STRATEGIES IN INSURANCE INDUSTRY-A STUDY SELECT INSURANCE COMPANIES IN AP
LEADERSHIP STYLES&JOB SATISFACTION OF WOMEN MANAGERS IN BANKING INDUSTRY- STUDY OF SELECT BANKS
IMPACT OF QUANTITATIVE TECHNIQUES SOFT WARES
UNDERSTANDING FUNDAMENTALS OF HUMAN SIGMA
BEHAVIORAL PATTERN OF CONSUMERS TOWARDS THE ORGANIZED RETAIL OUTLETS IN THE TWIN CITIES OF HYDERABAD& SECUNDERABAD
ROLE OF SERVICE SCAPE IN BUILDING BRAND LOVE MEDIATED THROUGH BRAND EXPERIENCE: AN EMPIRICAL STUDY FROM INDIAN HOTEL INDUSTRY
IMPACT OF PESTER POWER ON PURCHASE BEHAVIOUR OF SELECT FMCG PRODUCTS IN HYDERABAD REGION
IMPACT OF MANAGEMENT CONTROL SYSTEMS ON STRATEGIC CHANGE MANAGEMENT (A STUDY OF FMCG INDUSTRY
IMPACT OF TELEVISION ADS ON CHILDREN
IMPACT OF CRM ON BANKING INDUSTRY-SPECIAAL REFERENCE TO SELECT BANKS
CHALLENGES OF SUPPLY CHAIN MANAGEMENT OF NAVAL SHIPBUILDING INDUSTRY
THE EFFECT OF MEDIA STRATEGY ON CONSUMER PURCHASE BEHAVIOR WITH SPECIAL REFERENCE TO FMCG PRODUCTS
EMOTIONAL INTELLIGENCE AND LEADERSHIP EFFECTIVENESS IN IT INDUSTRY- A STUDY OF SELECT IT ORGANIZATIONS OF HYDERABAD
EVALUATION OF MYSTERY SHOPPING AND CUSTOMER SURVEY IN RETAIL INDUSTRY
BRAND EXTENSION STRATEGIES OF FMCG PRODUCTS-A STUDY
EMOTIONAL INTELLIGENCE & ITS IMPACT ON ORGANIZATIONAL PERFORMANCE OF IT COMPANIES
WORK PLACE PRESNTEESM-CAUSES & REMEDIES
A STUDY ON FINANCIAL ECONOMETRICS AND FINANCIAL MATHAMATICAL ANALYSIS IN CAPITAL MARKETS
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED& NON BRANDED JEWELLERY WITH SPECIAL REFERENCE TO HYDERABAD
ROLE OF PROMTION IN ORGANIZED RETAILING WITH REFERENCE TO BIG BAZAR
ROLE OF HR ANALYTICS & TECHNOLOGY IN DRIVING HR STRATEGY & BUSINESS RESULTS-A STUDY OF SELECT COMPANIES
SEGMENTATION AND POSITIONING STRATEGIES OF SOFT DRINKS-A STUDY OF RURAL & URBAN MARKETS IN TELANGANA STATE
HR STRATEGIES OF PHARMA INDUSTRY-A STUDY OF SELECT PHARMA COMPANIES IN HYDERABAD
STRATEGIC MARKETING IN A COMPETITIVE ECONOMY - A STUDY OF HANDLOOM SOCIETIES IN TELANGANA
MANAGERIAL EFFECTIVENESS: A STUDY OF SELECT PUBLIC & PRIVATE ORGANISATIONS
CONSUMER SATISFACTION & PERCEIVED QUALITY OF HEALTHCARE SERVICES IN CORPORATE HOSPITALS
CUSTOMER COMPLAINT MANAGEMENT AND FEEDBACK IN HEALTHCARE INDUSTRY
MARKETING STRATEGIES OF SOFTWARE EXPORT INDUSTRY
TECHNOLOGY FORECASTING IN DEFENCE SERVICES
ENTERPRISE RISK MANAGEMENT
FUNCTIONING OF TRADE UNIONS IN COAL INDUSTRY
ROLE OF I.T IN BRINGING BETTER HEALTHCARE
EVALUATION OF QUALITY CIRCLES IN SELECT ENTERPRISES
ADVERTISING OPTIONS WITH SPECIFIC REF. CORPORATE CHOICE OF AD AGENCIES
KNOWLEDGE MANAGEMENT IN PUBLIC FUNDED ORGANIZATIONS
STRATEGIC DRIVERS OF SUCCESSFUL INDIAN COMPANIES IN THE PRE & POST LIBERIZATION PERIOD
CRAFTING A STRATEGY TO COUNTER TERRORISM IN INDIA
JOB SATISFACTION AS A FUNCTION OF ORGANIZATIONAL CLIMATE & JOB STRESS AMONG FACULTY OF O.U
I.T AND ITS IMPACT ON ORGANIZATIONAL EFFECTIVENESS
LEADERSHIP STYLES AND ORG. EFFECTIVENESS
CONTRIBUTION OF NRIs OF SILICON VALLEY TO THE US ECONOMY- A STUDY
VAT & ITS IMPACT ON MARKET PRICES
MEASUREMENT OF CONSUMER LOYALTY IN SERVICE SECTOR ORGANIZATIONS
HR PRACTICES IN MNCs IN INDIA
CREDIT INNOVATIONS IN RETAIL BANKING
IMPACT OF MERGERS & ACQUISITIONS ON THE OPERATINGPERFORMANCE OF SELECT INDIAN COMPANIES
EMPLOYEE ENGAGEMENT IN THE INDIAN ITES BPO INDUSTRY
GLOBALIZATION AND THE NEED FOR RATIONALIZATION OF LABOUR LAWS
ICT(INFORMATION & COMMUNICATION TECHNOLOGY) STRATEGIC INTIATIVES OF GOVT. OF ANDHRA PRADESH
IMPACT OF BALANCED SCORE CARD ON CORPORATE PERFORMANCE- A STUDY OF INDIAN CORPORATE
VALUE IMPLICATIONS OF MERGERS AND ACQUISITIONS IN THEINDIAN INFORMATION TECHNOLOGY INDUSTRY
E-LEARNING IN HIGHER EDUCATION WITH REFERENCE TO YEMEN
CONSUMPTION PATTERNS&CONSUMER PREFERENCES FOR DELECTABLE CUISINES OF HYDERABAD
CREATIVE ENTREPRENEURSHIP IN GLOBAL START-UPS- A STUDY
IMPACT OF IFRS ON INDIA REAL ESTATE
TRAINING EVALUATION & RETURN ON INVESTMENT OF TRAINING PROGRAMS IN IT COMPANIES
INNOVATIONS IN DEVELOPING PEOPLE POTENTIAL IN THE IT INDUSTRY
STRATEGIC DIMENSIONS OF INSURGENCY IN NORTH
LEADERSHIP STYLES&JOB SATISFACTION OF WOMEN MANAGERS IN BANKING INDUSTRY- STUDY OF SELECT BANKS
EMOTIONAL INTELLIGENCE & LEADERSHIP IN ARMED FORCES
IMPACT OF SALES PROMOTIONS ON PURCHASE BEHAVIOUR OF URBAN CONSUMER
MARKETING STRATEGIES IN INSURANCE INDUSTRY-A STUDY SELECT INSURANCE COMPANIES IN AP
IMPACT OF QUANTITATIVE TECHNIQUES SOFT WARES
UNDERSTANDING FUNDAMENTALS OF HUMAN SIGMA
BEHAVIORAL PATTERN OF CONSUMERS TOWARDS THE ORGANIZED RETAIL OUTLETS IN THE TWIN CITIES OF HYDERABAD& SECUNDERABAD
ROLE OF SERVICE SCAPE IN BUILDING BRAND LOVE MEDIATED THROUGH BRAND EXPERIENCE: AN EMPIRICAL STUDY FROM INDIAN HOTEL INDUSTRY
CHALLENGES OF SUPPLY CHAIN MANAGEMENT OF NAVAL SHIPBUILDING INDUSTRY
THE EFFECT OF MEDIA STRATEGY ON CONSUMER PURCHASE BEHAVIOR WITH SPECIAL REFERENCE TO FMCG PRODUCTS
WORK PLACE PRESNTEESM-CAUSES & REMEDIES
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