Dr Rambabu Lavuri
Assistant Professor
| Marketing
Institute of Public Enterprise
Telangana
Expertise:
Business
26
Publications
0
Projects
910
Scopus Citations
952
CrossRef
4 Years 10 Months Total Experience
Scopus
910
Citations
12
h-index
CrossRef
952
Citations
14
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Personal Details
Doctor of Philosophy
N/A
Assistant Professor
Nov 2021 – Present
Institute of Public Enterprise
| Marketing
Social Sciences
Scholarly Work
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Scholarly Publications
Effect of social media networks on academic performance of Indian students
10.22159/jcr.06.04.13
Scopus: 4
Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India
How perceived utilitarian and hedonic value influence online impulse shopping in India? Moderating role of perceived trust and perceived risk
Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers
Open AccessExtrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic
Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries
Open AccessUnderstanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review
Open AccessImpact of spirituality on the conspicuous consumption of fashion consumers of generation Z: moderating role of dispositional positive emotions
Showing 1 to 8 of 26 publications