David Winster Praveenraj D
VIDWAN ID: 286104

Dr David Winster Praveenraj D

Male Doctor of Philosophy
Associate Professor | School of Business and Management
Christ University, Bangalore
Karnataka
Expertise: Management
11 Publications
0 Projects
8 Scopus Citations
8 CrossRef
19 Years Total Experience
Publications
11 Total
Articles
7
Chapters
4
Activity

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Scopus Scopus
8 Citations
2 h-index
CrossRef CrossRef
8 Citations
2 h-index
Google Scholar Google Scholar

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Professional Recognition

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Community & Membership

Board of Studies - Kongu Arts and Science College
Subject Matter Expert
Jan 2025
MTC Global
Life Time Member
Jan 2021
National HRD Network
Member
Jan 2026

Personal Details

Doctor of Philosophy
2015
Sultan Qaboos University, Muscat
Master of Business Administration
2004
TECHNO INDIA UNIVERSITY, WEST BENGAL
Associate Professor
Aug 2024 – Present
Christ University, Bangalore | School of Business and Management
Associate Professor (Senior Grade)
Aug 2024 – Aug 2024
Christ University, Bangalore | School of Business and Management
Assistant Professor
Jun 2022 – Aug 2024
Christ University, Bangalore | School of Business and Management
Assistant Professor - Selection Grade
Dec 2018 – Jul 2022
Bannari Amman Institute of Technology | Department of School of Management Studies
Associate Professor
Sep 2015 – Jun 2017
Knowledge Institute of Technology
Senior Lecturer
Dec 2008 – Nov 2014
Bannari Amman Institute of Technology | Department of School of Management Studies
Lecturer
Jun 2006 – Dec 2008
Kongu Engineering College | Department of Management Studies
Lecturer
Jun 2004 – Apr 2005
NMS SVN College of Education
Social Sciences
Management

Related Profiles

Scholarly Work

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Computing device for work allocation in exam office to assort invigilation duties

Christ (Deemed to be University)
- Patent No. : 6406115 Filed : 21-11-2024
Published : 01-12-2024 Published

Computing device for Human Resource Management and Work Allocation

GIREESH KUMAR
- Patent No. : 6383427 Filed : 08-08-2024
Published : 28-09-2024 Published

School Information Management Device

Chippy Mohan
- Patent No. : 6353965 Filed : 19-03-2024
Published : 26-03-2024 Granted

Logistics Tracking Device

Christ (Deemed to be University)
- Patent No. : 6343455 Filed : 31-01-2024
Published : 29-02-2024 Granted

Device for management of Hotel Room Allocation

Chippy Mohan
- Patent No. : 6341405 Filed : 30-01-2024
Published : 23-02-2024 Granted

Scholarly Publications

E-wallet – A technological revolution in digital India

Journal Article
International Journal of Innovative Technology and Exploring Engineering. Year: 2019. Volume: 8 , Issue: 11 , Pages: 3870-3877 .
Authors: Seranmadevi, R.; David Winster Praveenraj, D.; Latha Natarajan, M.

A Study on Customer Delight in Banking

Journal Article
Year: 2021. Volume: 11 , Issue: 2 , Pages: 1447-1465 .
Authors: David Winster Praveenraj D

Exploring Consumer Reviews for Men's Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis

Journal Article
Year: 2021. Volume: 11 , Issue: 2 , Pages: 676-685 .
Authors: Praveenraj, D. David Winster; Subramani, K.; Murugan, R. Thiru; Manikandan, S.

IDENTIFYING THE INFLUENCING ATTRIBUTES FOR BRAND PREFERENCE IN SURFACE SANITIZERS – A STUDY USING CONJOINT ANALYSIS

Journal Article
Year: 2021.

Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers

Journal Article
Year: 2014.
Authors: Praveenraj, D.D.W.; Ashok, J.

Combating Evolving Threats

Book Chapter
Year: 2025. Pages: 113-144 .
Authors: S. Baranidharan; David Winster; K. Dhanalakshmi; R. Rajkumar

Ghost Kitchens Transforming the Culinary Landscape and Shaping the Future of Food Delivery

Book Chapter
Year: 2025. Pages: 143-166 .
Authors: S. Baranidharan; David W. Praveenraj; K. Dhanalakshmi; Joji Chandran; D. Sandhya; Rahul R. Kurup; Chippy Mohan

Role of social media in the digital transformation of business

Book Chapter
Year: 2023. Pages: 48-67 .
Authors: David Winster Praveenraj, D.; Sudha, E.; Hariharan, R.; Vedapradha, R.; Ashok, J.
Showing 1 to 8 of 11 publications