Ministry of Education
Ashima Saxena
VIDWAN ID: 266682

Dr Ashima Saxena

Female Doctor of Philosophy
Assistant Professor | School of Business
Manav Rachna University (2019 - 2022)
Haryana
Expertise: Management
ORCID 0000-0002-7289-1848
SheRNI View older version My Dashboard
10 Publications
0 Projects
4 Scopus Citations
71 CrossRef
5 Years 6 Months Total Experience
Publications
10 Total
Articles
3
Books
1
Chapters
3
Proceedings
3
Activity

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Scopus Scopus
4 Citations
1 h-index
CrossRef CrossRef
71 Citations
2 h-index
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Community & Membership

PhD
Coordinator
Jan 2022
Examination
Coordinator
Jan 2022
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Coordinator
Jan 2022
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Personal Details

Doctor of Philosophy
2019
Shri. M. C. Rathva Arts College
Master of Business Administration
2013
N/A
Bachelor of Commerce
2011
Acharya NG Ranga Agricultural University, Guntur
Assistant Professor
Jul 2019 – Dec 2022
Manav Rachna University | School of Business
Assistant Professor
Jul 2017 – Jul 2019
Jagannath International Management School, Kalkaji
Social Sciences
Management

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Scholarly Work

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A Novel Heath Diagnosis System using Multiple Sensors

Venkatesh Bharti
Heena Arora
Dr Ruchika Yadav
Dr Gurbir Singh Khera
Dr Ashima Saxena
Dr Manmeet Bali
Dr Priyanka Chadha
Dr Rajat Gera
Amitesh Sinha
- Application No. : 202211017548 A Filed : 26-03-2022
Published : 01-04-2022 Published

Scholarly Publications

Determinants of Sustainable Clothing Adoption: A Mixed-Method Study Integrating Thematic Analysis and Structural Equation Modeling

Journal Article
Year: 2026. Volume: 56 , Issue: 6 , Pages: 43-61 .
Authors: Kanika Rana; Sonali Banerjee; Vaishali Agarwal; Ashima Saxena; Priyanka Chadha
DOI 10.17010/ijom/2026/v56/i6/176018 Scopus Scopus: 1

A Multi-Criteria Decision Analysis of Sustainability-Driven Marketing Strategies for Electric Vehicle Adoption in Emerging Markets

Journal Article
Year: 2026. Volume: 56 , Issue: 1 , Pages: 29-49 .
Authors: Prasoon Banerjee; Rahul Gupta; Ajay Singh; Ashima Saxena; Sonali Banerjee
DOI 10.17010/ijom/2026/v56/i1/175899 Crossref Crossref: 2 Scopus Scopus: 2

Advanced Digital Ticketing and Payment Solutions in Smart Transportation Systems

Book Chapter
Year: 2025. Pages: 471-488 .
Authors: Ashish Avasthi; Devendra Kumar Somwanshi; Udit Mamodiya; Preeti Sehgal Chawla; Ashima Saxena; M. Saravanakumar
DOI 10.4018/979-8-3693-7984-4.ch026 Scopus Scopus: 1

Building Private Banking Recommender Systems with Federated Data Analytics

Conference Paper
Year: 2026. Pages: 1-8 .
Authors: Sheshadri, T.; Saxena, A.; Thulasi, A.; Vaishnavi, K.H.; Manmode, V.S.; Varun Dev, R.V.
DOI 10.1109/ICSES66558.2026.11479181

Digital Age of Educational Learning for Human-Centered Strategies

Book Chapter
Year: 2025. Pages: 159-190 .
Authors: Ashima Saxena; Preeti Chawla; K. Praveenkumar
DOI 10.4018/979-8-3373-2948-2.ch006

Comparative Performance based on Components of Technical Efficiency of Commercial Banks in India

Journal Article
Journal of Informatics Education and Research. Year: 2025. Volume: 5 , Issue: 1 .
Authors: Renu Yadav; Dr Ashima Saxena
DOI 10.52783/jier.v5i1.2204

Deep Adversarial Learning for Phishing and Malware Detection in Cloud Systems

Conference Paper
Year: 2025. Pages: 1-9 .
Authors: Sheshadri, T.; Saxena, A.; Thulasi, A.; Vaishnavi, K.H.; Manmode, V.S.; Varun Dev, R.V.
DOI 10.1109/ICONSTEM65670.2025.11374552

A Scientometric and Bibliometric Review of Impacts and Application of Artificial Intelligence and Fintech for Financial Inclusion

Book Chapter
Year: 2023. Pages: 82-111 .
Authors: Rajat Gera; Priyanka Chadha; Ashima Saxena; Saurav Dixit
DOI 10.1201/9781003125204-7 Crossref Crossref: 20
Showing 1 to 8 of 10 publications