Dr D. V. Srinivas Kumar, Email:dvsrinivas@uohyd.ac.in
Professor
| School of Management Studies
University of Hyderabad, Hyderabad
Telangana
Expertise:
Management
15
Publications
3
Projects
230
Scopus Citations
203
CrossRef
26 Years 8 Months Total Experience
Scopus
230
Citations
5
h-index
CrossRef
203
Citations
5
h-index
Google Scholar
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Professional Recognition
Excellence Award
1999
NIIT
Best Teacher
2004
Pendekanti Institute of Management
Community & Membership
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Personal Details
Doctor of Philosophy
2006
Acharya Nagarjuna University, Guntur
Professor
Oct 2025 – Present
University of Hyderabad, Hyderabad
| School of Management Studies
Associate Professor
Oct 2022 – Oct 2025
University of Hyderabad, Hyderabad
| School of Management Studies
Assistant Professor
Dec 2010 – Oct 2022
University of Hyderabad, Hyderabad
| School of Management Studies
Associate Professor
Feb 2007 – Nov 2010
Pendekanti Institute of Management
Assistant Professor
Jan 2000 – Jan 2007
Pendekanti Institute of Management
Social Sciences
Scholarly Work
Customer Acceptance of Artificial Intelligence in Healthcare Service Encounters-A Study in the Indian Context
OtherEmployability of Higher Education Graduates in India
CompletedImpact of ICTs on Rural Livelihoods-A Study of Select Districts in Andhra Pradesh
CompletedSocial Media and Management Education: A Study of Business School Choice, Learning and Social Capital
Factors Affecting Customer Choice of Shopping: A Comparative Study of Online and Offline Shopping in the Context of India
Factors affecting Customer Experience in the usage of SSTs in Retail Banking – A Study in the Indian Context
Role of Social Media in Consumer Purchase Decision Making- A Study in the Indian Context
Determinants of Passengers’ Travel Experience- A Study in the Context of Indian Railways
A Study on Customer Experience in the context of Agritourism
BRAND MANAGEMENT ON SOCIAL MEDIA: A MACHINE LEARNING-BASED FRAMEWORK USING TEXT AND IMAGES
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Scholarly Publications
Customer adoption of artificial intelligence in healthcare: An empirical investigation based on multiple samples
Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands
Impact of Bots and Suspicious Accounts on Online Brand Personality and Brand Sentiment
Examining the use of YouTube as a Learning Resource in higher education: Scale development and validation of TAM model
Twitter-Based Sentiment Analysis and Topic Modeling of Social Media Posts Using Natural Language Processing, to Understand People’s Perspectives Regarding COVID-19 Booster Vaccine Shots in India: Crucial to Expanding Vaccination Coverage
Open AccessBrand personality management of Indian business schools on Twitter: a machine learning approach
Is Brand Identity Aligned with Brand Image on Instagram? An Empirics-First Investigation of the Indian Brands
Brand personality management of Indian business schools on Twitter: A machine learning approach
Showing 1 to 8 of 15 publications