Ministry of Education
Jaya Rani Pandey /Jaya Rani
VIDWAN ID: 223197

Dr Jaya Rani Pandey /Jaya Rani

Female Doctor of Philosophy
Assistant Professor - Selection Grade | Department of Management Studies (SMIT)
Sikkim Manipal University, Gangtok
Sikkim
Expertise: Management
ORCID 0000-0002-6235-9292 Scopus 56926196700 ResearcherID AAS-4927-2020 Google Scholar gEjwbtsAAAJ
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12 Publications
1 Projects
22 Scopus Citations
39 CrossRef
18 Years 8 Months Total Experience
Publications
12 Total
Articles
8
Chapters
4
Activity

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Scopus Scopus
22 Citations
2 h-index
CrossRef CrossRef
39 Citations
4 h-index
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Professional Recognition

Best Faculty
2019
SMU

Community & Membership

POSH
Member
Jan 2022
Editorial Review Board at International Journal of Applied Management Theory and Research
Member
Jan 2021
NHPC Teesta VI
Presiding officer POSH
Jan 2026
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Personal Details

Doctor of Philosophy
2018
VNS Institute of Pharmacy
Assistant Professor - Selection Grade
Jan 2008 – Present
Sikkim Manipal University, Gangtok | Department of Management Studies (SMIT)
Social Sciences
Management

Related Profiles

Scholarly Work

Direct to consumer Promotion of Pharmaceutical Products in India: Impact Assessment
Other
Agency: All India Council for Technical Education Role: Principal Investigator Grant: 8023/BOR/RID/RPS(NER
Amount: ₹13.38 Lac
Duration: 2010 – Ongoing

THEATRE ART TO DRIVE INDIVIDUAL READINESS FOR ORGANIZATIONAL CHANGE IN ACADEMIA: A QUALITATIVE STUDY

University Sikkim Manipal University
Year 2025
Downloads 0
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Scholarly Publications

An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products

Book Chapter
Year: 2018. Pages: 65-87 .
Authors: Ajeya Jha; Jaya Rani Pandey; Samrat Kumar Mukherjee
DOI 10.4018/978-1-5225-4056-4.ch004 Crossref Crossref: 7

An Empirical Note on Health Information Digital Divide: A Study of Indian Patients

Journal Article
International Journal of Asian Business and Information Management (IJABIM). Year: 2017. Volume: 8 , Issue: 2 , Pages: 15-34 .
Authors: Jha, Ajeya; Pandey, Jaya Rani
DOI 10.4018/IJABIM.2017040102 Crossref Crossref: 9 Scopus Scopus: 9

Negative Impact of Direct-to-Consumer (DTC) Promotion on Indian Patients

Journal Article
Year: 2015. Pages: 92-106 .
Authors: Pandey, Jayarani; Mishra, Manjushree; Jha, Ajeya
DOI 10.4018/978-1-4666-6441-8.CH009 Crossref Crossref: 4 Scopus Scopus: 2

Direct to Consumer Promotion of Pharmaceutical Products: A Study of Perception

Journal Article
Year: 2014.

An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products: Study of Indian Patients and Physicians

Journal Article
DOI 10.4018/978-1-5225-4056-4 Crossref Crossref: 1

An Empirical Note on Positive Aspects of Online Direct to Consumer Promotion of Pharmaceutical Products

Journal Article

Gender Differences in Patients’ Assessment of Positive Outcomes of Online Direct-to-Consumer Promotion

Journal Article

Self-Medication and Direct-to-Consumer Promotion of Drugs

Journal Article
Showing 1 to 8 of 12 publications