Ministry of Education
Jaya Rani Pandey
VIDWAN ID: 176272

Dr Jaya Rani Pandey

Female Doctor of Philosophy
Assistant Professor - Selection Grade
Sikkim Manipal University, Gangtok
Sikkim
Expertise: Management
ORCID 0000-0002-6235-9292 Scopus 56926196700 ResearcherID aaa-4927-2020 Google Scholar gEjwbtsAAAJ
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18 Publications
1 Projects
30 Scopus Citations
48 CrossRef
18 Years 8 Months Total Experience
Publications
18 Total
Articles
8
Chapters
5
Proceedings
5
Activity

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Scopus Scopus
30 Citations
3 h-index
CrossRef CrossRef
48 Citations
5 h-index
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Personal Details

Doctor of Philosophy
2018
VNS Institute of Pharmacy
Assistant Professor - Selection Grade
Jan 2008 – Present
Sikkim Manipal University, Gangtok
Social Sciences
Management

Related Profiles

Scholarly Work

Direct to consumer Promotion of Pharmaceutical Products in India: Impact Assessment
Other
Agency: All India Council for Technical Education Role: Co-Principal Investigator Grant: 8023/BOR/RID/RPS(NER)-20/2010-11
Amount: ₹13.38 Lac
Duration: 2010 – Ongoing
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Scholarly Publications

Gender differences in patients’ assessment of positive outcomes of online direct-to-consumer promotion

Conference Paper
Year: 2020. Volume: 662 , Pages: 91-98 .
Authors: Jaya Rani Pandey; Saibal Kumar Saha; Samrat Kumar Mukherjee; Vivek Pandey; Ajeya Jha
DOI 10.1007/978-981-15-4932-8_11 Crossref Crossref: 1 Scopus Scopus: 1

Self-medication and direct-to-consumer promotion of drugs

Conference Paper
Year: 2020. Volume: 662 , Pages: 159-166 .
Authors: Jaya Rani Pandey; Saibal Kumar Saha; Samrat Kumar Mukherjee; Ajeya Jha
DOI 10.1007/978-981-15-4932-8_18 Crossref Crossref: 2

An Empirical Investigation into Gender-Based Differences of Direct to Consumer Promotion on Medication Adherence

Conference Paper
Year: 2021. Volume: 690 , Pages: 663-669 .
Authors: Jaya Rani Pandey; Saibal Kumar Saha; Ajeya Jha
DOI 10.1007/978-981-15-7504-4_68 Crossref Crossref: 1 Scopus Scopus: 2

Employee motivation for training and development: A study of a pharmaceutical company in Sikkim

Book Chapter
Year: 2022. Pages: 370-386 .
Authors: Sangita Saha; Saibal Kumar Saha; Jaya Rani Pandey; Ajeya Jha
DOI 10.4018/978-1-7998-8678-5.ch018 Crossref Crossref: 5 Scopus Scopus: 5

Non-cognitive Differences on Social Media Branded Drugs Promotion: Study of Indian Patients and Physicians

Conference Paper
Year: 2023. Volume: 498 , Pages: 97-108 .
Authors: Samrat Kumar Mukherjee; Jitendra Kumar; Jaya Rani Pandey; Vivek Chhetri; Ajeya Jha
DOI 10.1007/978-981-19-5090-2_9

Impact of Emotional Support and Medical Adherence on Social Media Branded Drug Promotion

Conference Paper
Year: 2023. Volume: 498 , Pages: 203-209 .
Authors: Samrat Kumar Mukherjee; Jitendra Kumar; Ajeya Jha; Jaya Rani Pandey; Saibal Kumar Saha
DOI 10.1007/978-981-19-5090-2_20

Self-Medication and Direct-to-Consumer Promotion of Drugs

Journal Article

Gender Differences in Patients’ Assessment of Positive Outcomes of Online Direct-to-Consumer Promotion

Journal Article
Showing 1 to 8 of 18 publications