Prof Shamindra Nath Sanyal
Professor
| Management Studies
ADANI UNIVERSITY
Gujarat
Expertise:
Management
24
Publications
1
Projects
169
Scopus Citations
211
CrossRef
5 Years 8 Months Total Experience
Scopus
169
Citations
8
h-index
CrossRef
211
Citations
8
h-index
Google Scholar
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Professional Recognition
AMP Academic Excellence Award, 2019 "Best Professor in Marketing Management
2019
Academy of Management Professionals, India, Hyderabad
Excellence in Student Impact-2025
2025
Bennett University
Community & Membership
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Calcutta Management Association
Individual MemberCentre for Education Growth and Research (CEGR), New Delhi
LifeThe Association for Consumer Research, USA
IndividualPersonal Details
Doctor of Philosophy
2015
Central Rice Research Institute
Master of Business Administration
2007
Maulana Azad National Institute of Technology, Bhopal
Master of Science
1997
National Research Centre for Agroforestry ICAR
Bachelor of Science
1995
N/A
Professor
Jan 2026 – Present
ADANI UNIVERSITY
| Management Studies
Professor
Jul 2024 – Jan 2026
Bennett University, Greater Noida
| Management
Associate Professor
Jan 2021 – Jun 2024
Bennett University, Greater Noida
Social Sciences
Scholarly Work
Dark Tourism in India: Key Opportunities and Challenges
CompletedOrganizational Commitment in School Education Sector: An Exploratory Study
Determinants of Luxury Fashion Goods Consumption - A Study of Young Indian Consumers
Risk Perception in Online-Shopping: A Cross-Cultural Study on Purchase Pattern of Luxury Products
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Scholarly Publications
How does emotional regulation and psychological contract drive organizational effectiveness? A key exploration
Integrated Marketing Channels
Optimizing the role of organizational commitment
Evolution from commodity to international branding: An Indian case study in gems and jewellery segment
Importance of Brand Equity and Distribution in Competitive Business Environment: An Indian Case Studies Approach
The effect of country of origin on brand equity: an empirical study on generic drugs
The effect of perceived quality on brand equity: an empirical study on generic drugs
10.1108/13555851111183057
Crossref: 32
Conceptualisation of branding: strategy based on the Indian pharma sector
Showing 1 to 8 of 24 publications