Renuka Kamath
VIDWAN ID: 138373

Prof Renuka Kamath

Female Doctor of Philosophy
Professor | Centre for Marketing
S P Jain Institute of Management and Research
Maharashtra
Expertise: Management
15 Publications
0 Projects
116 Scopus Citations
109 CrossRef
21 Years 8 Months Total Experience
Publications
15 Total
Articles
15
Activity

No publication activity to display.

Scopus Scopus
116 Citations
2 h-index
CrossRef CrossRef
109 Citations
2 h-index
Google Scholar Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Personal Details

Doctor of Philosophy
2010
N/A
Professor
Jan 2005 – Present
S P Jain Institute of Management and Research | Centre for Marketing
Social Sciences
Management

Related Profiles

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets

Journal Article
Journal of Services Marketing. Year: 2024. Volume: 38 , Issue: 6 , Pages: 691-710 .
Authors: Aditya Gupta; Sheila Roy; Renuka Kamath

Born on the internet, how should Suta grow?

Journal Article
Emerging Marketing Case studies. Year: 2020. Volume: 10 , Issue: 1 , Pages: 1-19 .
Authors: Sheila Roy; Renuka Kamath

MTR Foods—Redesigning Brand Identity and Brand Architecture

Journal Article
Asian Journal of Management Cases. Year: 2025. Volume: 22 , Issue: 2 , Pages: 235-247 .
Authors: Ruppal Walia Sharma; Renuka Kamath

Channel conflict and technological disintermediation: a bibliometric analysis of half a century

Journal Article
Journal of Business & Industrial Marketing. Year: 2026. Volume: 41 , Issue: 6 , Pages: 800-821 .
Authors: Renuka Kamath; Janakiraman Moorthy; Naveen Donthu; ShabbirHusain R.V.

Do emergent technologies turbocharge adaptive selling behavior? A review and futuristic outlook

Review
Industrial Marketing Management. Year: 2026. Volume: 133 , Pages: 131-147 .
Authors: Janakiraman Moorthy; Renuka Kamath; R.V. ShabbirHusain; Raj Agnihotri

Virtual Is Real: Demystifying Consumer Behaviour in the Metaverse—A Review and Future Research Agenda

Open Access
Review
Authors: ShabbirHusain R. V.; Renuka Kamath

Challenges at Jatan Sansthan: can design thinking help the NPO?

Journal Article
The CASE Journal. Year: 2025. Volume: 22 , Issue: 2 , Pages: 397-411 .
Authors: Bindu Kulkarni; Renuka Kamath

Navigating the Sustainability–Luxury Paradox: Bibliometric Insights and Research Directions

Open Access
Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2025. Volume: 24 , Issue: 3 , Pages: 1222-1248 .
Authors: R. V. ShabbirHusain; Renuka Kamath; Janakiraman Moorthy
Showing 1 to 8 of 15 publications