Ministry of Education
Mudita Sinha
VIDWAN ID: 116756

Dr Mudita Sinha

Female Doctor of Philosophy
Associate Professor | School of Business and Management
Christ University, Bangalore
Karnataka
Expertise: Management
ORCID 0000-0002-6003-4013 Scopus 57215601715 ResearcherID M-1869-2018 Google Scholar BGjBI4EAAAAJ
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46 Publications
1 Projects
216 Scopus Citations
180 CrossRef
8 Years 4 Months Total Experience
Publications
46 Total
Articles
27
Books
5
Chapters
14
Activity

No publication activity to display.

Scopus Scopus
216 Citations
8 h-index
CrossRef CrossRef
180 Citations
7 h-index
Google Scholar Google Scholar

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Professional Recognition

Best Paper award
2024
IIM Shillong

Community & Membership

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Personal Details

Doctor of Philosophy
2012
N/A
Associate Professor
May 2018 – Present
Christ University, Bangalore | School of Business and Management
Social Sciences
Management

Related Profiles

Scholarly Work

COIL Project on "Cultivating Authentic Persuasion: A Cross-Cultural Exploration of Micro-Influencers and User-Generated Content to raise awareness about eco-friendly practices and Conscious Living
Completed
Role: Other
Amount: ₹2,000
Duration: 2024 – 2024
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WRIST BAND FOR WOMAN SECURITY

Mudita Sinha
- Application No. : 394194-001 Filed : 31-10-2023
Published : 27-10-2023 Granted

Business Analytics data-driven management: empirical evidence from new tourist businesses

Christ University
- Patent No. : 202241055254 Filed : 27-09-2022
Published : 07-10-2022 Published

MODELS OF CYBER SECURITY AND DATA PRIVACY ANALYSIS FOR INDIAN CONSUMERS' E-COMMERCE DECISION MAKING

Christ University
- Patent No. : 202211043969 A Filed : 01-08-2022
Published : 12-08-2022 Published

Scholarly Publications

Future of customer engagement through marketing intelligence

Book
Year: 2024. Pages: 1-286 .
DOI 10.4018/9798369323670

Improving service quality and customer engagement with marketing intelligence

Book
Year: 2024. Pages: 1-393 .
DOI 10.4018/979-8-3693-6813-8 Crossref Crossref: 1

Resilience: Future Trends and Challenges in Small and Medium Enterprises

Journal Article
Year: 2025. Volume: 42 , Issue: 18 .
Authors: Mohit Sharma; Rishi Chaudhry; Raj Kumar; Nitika Malik; Kuldeep Chaudhary
DOI 10.1108/S2040-724620250000022026

Strengthening Legal Frameworks for Small Businesses Integrating Artificial Intelligence in Consumer Products: Navigating Nigerian Regulations in the ERA of Industry 5.0

Journal Article
Year: 2025. Volume: 119 , Issue: 1 .
Authors: Rosetta Okiemute Isiavwe; Mary-Ann Onoshioke Ajayi; Folajimi Olayiwola Jejelola; Olayiwola Owoade Oladele
DOI 10.1108/S2040-724620250000022034

Chapter 2: Sustainability Through Green Entrepreneurial Orientation (GEO)

Book Chapter
Year: 2025. Volume: 7 , Issue: 5 , Pages: 17-36 .
Authors: Indranil Mutsuddi; Sulagna Das
DOI 10.1108/S2040-724620250000022007

Employee relations: a comprehensive theory based literature review and future research agenda

Journal Article
Management Review Quarterly. Year: 2026. Volume: 76 , Issue: 1 , Pages: 179-222 .
Authors: Radha Yadav; Mudita Sinha; Anugamini Srivastava
DOI 10.1007/s11301-024-00473-6 Crossref Crossref: 6 Scopus Scopus: 6

The psychological and emotional factors of gamification and customer experience. A systematic literature review and future research agenda

Open Access
Review
Acta Psychologica. Year: 2025. Volume: 260 .
Authors: Raiswa Saha; Uttara Jangbahadur; Ritika Sharma Israney; Mudita Sinha; Sakshi Ahlawat; Umair Akram; Xin Su
DOI 10.1016/j.actpsy.2025.105659 Crossref Crossref: 5 Scopus Scopus: 1

Towards the underlying theories of artificial intelligence in customer engagement: A review and future research agenda

Book Chapter
Year: 2025. Pages: 233-264 .
Authors: Arabinda Bhandari; Mudita Sinha
DOI 10.1108/978-1-83662-560-520251010
Showing 1 to 8 of 46 publications