Ministry of Education
Kathiravan C
VIDWAN ID: 106402

Dr Kathiravan C

Male Doctor of Philosophy
Associate Professor | Department of Business Administration
Annamalai University, Annamalainagar
Tamil Nadu
Expertise: Management
ORCID 0000-0001-6286-9332 Google Scholar kYN2OcQAAAAJ
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13 Publications
0 Projects
12 Scopus Citations
3 CrossRef
22 Years 6 Months Total Experience
Publications
13 Total
Articles
13
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12 Citations
2 h-index
CrossRef CrossRef
3 Citations
1 h-index
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Personal Details

Doctor of Philosophy
2010
BABU BANARASI DAS INSTITUTE OF TECHNOLOGY AND MANAGEMENT, LUCKNOW
Associate Professor
Mar 2004 – Present
Annamalai University, Annamalainagar | Department of Business Administration
Social Sciences
Management

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Scholarly Publications

Sustainable competitive positional advantage of english dailies: A research proposal

Journal Article
Year: 2008. Volume: 4 , Issue: 4 , Pages: 36-43 .

Synthesis and spectral studies of precursor nickel(II) and copper(II) and their mixed ligand complexes

Journal Article
Year: 2008. Volume: 31 , Issue: 3 , Pages: 633-648 .

Online impulse buying behavior of consumer triggered by digital marketing

Open Access
Journal Article
Year: 2019. Volume: 8 , Issue: 2S6 , Pages: 648-653 .
Authors: Kathiravan, C.; Mahalakshmi, P.; Palanisamy, V.
DOI 10.35940/ijrte.B1124.0782S619 Crossref Crossref: 3 Scopus Scopus: 5

Role of product cause fit in cause related marketing campaign decisions

Open Access
Journal Article
International Journal of Engineering and Advanced Technology. Year: 2019. Volume: 8 , Issue: 5s3 , Pages: 406-413 .
Authors: Kathiravan, C.; Kanthiah Alias Deepak, R.; Suresh, V.; Mahalakshmi, P.
DOI 10.35940/ijeat.E1087.0785S319

Determinants of over the counter (OTC) purchasing behavior of medicines in the pharmaceutical industry

Other
Year: 2019.
Authors: Kathiravan, C.; Dinesh, S.; Mahalakshmi, P.; Suresh, V.; Rajasekar, A.

Employees’ perspective of knowledge management in health care industry on their performance

Journal Article
Indian Journal of Public Health Research & Development. Year: 2019. Volume: 10 , Issue: 11 , Pages: 730 .
Authors: Kathiravan, C.; Chandramouli, E.
DOI 10.5958/0976-5506.2019.03567.8

Impact of adoption of aerobic exercise on stress management among bank executives

Journal Article
Year: 2019. Volume: 11 , Issue: 4 .
Authors: Chandramouli, E.; Kathiravan, C.
DOI 10.31838/ijpr/2019.11.04.112

Analysis of individual investor’s perception towards performance of equity trading in India

Journal Article
Year: 2019.
Authors: Kathiravan, C.; Palanisamy, V.; Mahalakshmi, P.
Showing 1 to 8 of 13 publications