Ministry of Education
Sourav Borah
VIDWAN ID: 102086

Prof Sourav Borah

Male Doctor of Philosophy
Assistant Professor | Marketing
Indian Institute of Management Ahmedabad
Gujarat
Expertise: Business, Finance
Scopus 57195103609 Google Scholar r4AFYxkAAAAJ
View older version My Dashboard
25 Publications
0 Projects
1384 Scopus Citations
1351 CrossRef
8 Years 3 Months Total Experience
Publications
25 Total
Articles
24
Chapters
1
Activity

No publication activity to display.

Scopus Scopus
1,384 Citations
17 h-index
CrossRef CrossRef
1,351 Citations
16 h-index
Google Scholar Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Personal Details

Doctor of Philosophy
2018
N/A
Assistant Professor
Jun 2018 – Present
Indian Institute of Management Ahmedabad | Marketing
Social Sciences
Business, Finance

Related Profiles

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Accountability beyond profitability: Understanding the impact of marketing actions on environmental and social performance

Book Chapter
Year: 2021. Volume: 18 , Pages: 193-232 .
Authors: Amalesh Sharma; Sourav Bikash Borah; Anirban Adhikary; Tanjum Haque
DOI 10.1108/S1548-643520210000018008 Crossref Crossref: 3 Scopus Scopus: 3

Do you love me? Attrition during probation period: Employee vs. Employer

Journal Article
Prabandhan: Indian Journal of Management. Year: 2011. Volume: 4 , Issue: 7 , Pages: 8-13 .
Authors: Amalesh Sharma; Kalpita Rani Sharma; Sourav Bikash Borah
DOI 10.17010/pijom/2011/v4i7/62569 Crossref Crossref: 1 Scopus Scopus: 2

Capabilities of entrepreneurs in the execution of strategies in SSIs in two states of India: A comparative study

Journal Article
Prabandhan: Indian Journal of Management. Year: 2012. Volume: 5 , Issue: 11 , Pages: 14-23 .
Authors: Bibhu Prasad Kar; Muna Kalyani; Sourav Bikash Borah
DOI 10.17010/pijom/2012/v5i11/60292

Ritualization: A strategic tool to position brands in international markets

Journal Article
Journal of International Marketing. Year: 2017. Volume: 25 , Issue: 2 , Pages: 1-24 .
Authors: Amalesh Sharma; V. Kumar; Sourav Bikash Borah
DOI 10.1509/jim.16.0104 Crossref Crossref: 23 Scopus Scopus: 22

Identifying the drivers of luxury brand sales in emerging markets: An exploratory study

Journal Article
Journal of Business Research. Year: 2020. Volume: 111 , Pages: 25-40 .
Authors: Amalesh Sharma; Mauli Soni; Sourav Bikash Borah; Alok R. Saboo
DOI 10.1016/j.jbusres.2020.02.009 Crossref Crossref: 38 Scopus Scopus: 34

Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation

Journal Article
Journal of International Business Studies. Year: 2021. Volume: 52 , Issue: 3 , Pages: 363-387 .
Authors: V. Kumar; Sourav Bikash Borah; Amalesh Sharma; Laxminarayana Yashaswy Akella
DOI 10.1057/s41267-020-00378-y Crossref Crossref: 37 Scopus Scopus: 30

From silos to synergies: A systematic review of luxury in marketing research

Journal Article
Journal of Business Research. Year: 2022. Volume: 139 , Pages: 893-907 .
Authors: Amalesh Sharma; Mauli Soni; Sourav Bikash Borah; Tanjum Haque
DOI 10.1016/j.jbusres.2021.09.007 Crossref Crossref: 28 Scopus Scopus: 29

Interfirm collaboration and exchange relationships: An agenda for future research

Journal Article
International Journal of Research in Marketing. Year: 2022. Volume: 39 , Issue: 2 , Pages: 603-618 .
Authors: Sourav Bikash Borah; Girish Mallapragada; Raghu Bommaraju; Rajkumar Venkatesan; Narongsak Thongpapanl
DOI 10.1016/j.ijresmar.2021.09.012 Crossref Crossref: 16 Scopus Scopus: 17
Showing 1 to 8 of 25 publications