Dr Mrinalini Pandey
Associate Professor
| Department of Management Studies and Industrial Engineering
Indian Institute of Technology (Indian School of Mines), Dhanbad
Jharkhand
Expertise:
Management
37
Publications
0
Projects
245
Scopus Citations
186
CrossRef
19 Years 10 Months Total Experience
Scopus
245
Citations
7
h-index
CrossRef
186
Citations
7
h-index
Google Scholar
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Professional Recognition
Aparajita Award for her contribution towards women empowerment in Jharkhand
2016
Prabhat Khabar
Best Research Paper award paper titled "Emotional Contents In Television Advertisements Of Automobile Sector And Its Effect On Indian Consumers And Brand Sustainability" which was co-authored by Dr S. Jerath
2014
3rd International Conference on Sustainability and Management Strategy (ICSMS-2014) organized by IMT
The Best Case Award for her case titled "Dilemma: To be or not to be" in Vishleshana. Cash prize of Rs. 20, 000/-and certificate
2013
P E S Institute of Technology, Bangalore
Prof. Sourya Pattnaik Memorial Best Paper Award for her paper on “Celebrity Endorsements: An Effective Communications Tool for Emerging Marketing Scenario” Cash prize of Rs. 10, 000/-and certificate
2009
International Conference on “Marketing in Emerging Markets: Icon-M’09”, held at Rourkela Institute o
Aparajita Award for contribution towards women empowerment
2024
Prabhat Khabar
Community & Membership
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National HRD Network
Life timeIndian Association of Women’s Studies
Life timeAcademy of Indian Social Sciences
Life timeIndian Science Congress
Life timePersonal Details
Doctor of Philosophy
2010
N/A
Associate Professor
Nov 2006 – Present
Indian Institute of Technology (Indian School of Mines), Dhanbad
| Department of Management Studies and Industrial Engineering
Social Sciences
Scholarly Work
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A Study of Effect of Advertising on Consumers’ Acceptance Level of IPTV in India
A Study of impact and acceptability of Augmented Reality Advertising on Indian Consumers
A Study of Awareness & Impact of Effective Marketing Initiatives of Yoga and Ayurveda in Indian Urban Market
Study of Emotional Response of Consumer towards Indian Television Advertisements of Automobile Sector
Impact of Organizational Politics on Employees’ Job Satisfaction in Institutes of Higher Learning in India
A Comparative Study on Work-Life Balance of Women Employees in select Public and Private Sector Organizations in India
A Study of Advertisements Using 9-Ending Prices on Consumers’ Perception and Buying Behavior
INFLUENCE OF INTEREST GROUPS LOBBYING IN INDIA: A STUDY OF FOSSIL FUELS SECTOR
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Scholarly Publications
Baba Ramdev:A Cult Brand in the Making
Scopus: 7
Impact of celebrities’ multiple product endorsements on buyer’s attitude and purchase intentions
Scopus: 3
Rural women psychology and emotional contents in indian television advertisements
A review of work-life balance practices prevalent in public sector undertakings in India
10.17010//2015/v8i2/61402
Scopus: 7
Facilitators and impediments of job satisfaction in an organizations political atmosphere
Factors affecting advertising value on social networking sites: An empirical evidence
Relationship marketing as an effective promotional tool of yoga marketing in the urban Indian market: An empirical study
No one can serve two masters: A contradictory opinion in case of organizational politics and ethics
Open Access
10.21844/pajmes.v9i2.6942
Scopus: 2
Showing 1 to 8 of 37 publications