B Merceline Anitha
VIDWAN ID: 96455

Dr B Merceline Anitha

Female Doctor of Philosophy
Assistant Professor | School of Management
Sri Ramakrishna College of Arts and Science
Tamil Nadu
Expertise: Management
2 Publications
4 Projects
3 Scopus Citations
0 CrossRef
17 Years 3 Months Total Experience
Publications
2 Total
Articles
1
Proceedings
1
Activity

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Scopus Scopus
3 Citations
1 h-index
CrossRef CrossRef
0 Citations
0 h-index
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Professional Recognition

Best Teacher Award
2019
Sri Ramakrishna COllege of Arts & Science
International teacher Award
2021
I2OR
International Distinguished Educator Award 2023
2023
International Institute of organized Research (I2OR)
Distinguished Professor Award
2024
Institute of Researchers
Best Professor Award
2025
Silampoli Foundation

Community & Membership

No Data Found

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I2OR
Fellow Membership
Jan 2021
International Peer Reviewed Research Journal & Book Publication
Life Member
Jan 2021
INTI International University
Research Fello
Jan 2025
Institute of Researchers
Life Member
Jan 2024

Personal Details

Doctor of Philosophy
2017
Uranium Corporation of India Ltd. Jaduguda
Master of Philosophy
2012
The Indian Engineering College, Vadakkankulam
Master of Business Administration
2007
BABU BANARASI DAS INSTITUTE OF TECHNOLOGY AND MANAGEMENT, LUCKNOW
Bachelor of Business Administration
2004
N/A
Assistant Professor
May 2017 – Present
Sri Ramakrishna College of Arts and Science | School of Management
Assistant Professor
May 2012 – May 2017
G.R.Damodaran Academy of Management
Assistant Professor
Jun 2009 – Apr 2012
R V S College of Arts and Science
Social Sciences
Management

Related Profiles

Scholarly Work

Green Infrastructure: Enhancing Environment Resilience and Sustainability
Completed
Role: Other Grant: NIS/NS/059/2024-25
CULTURAL CHARACTERISITCS AND DISTRIBUTION OF PARTICULARLY VULNERABLE TRIBAL GROUPS (PVTGS) IN TAMIL NADU
Other
Role: Co-Principal Investigator Grant: 02/142/2022-2023/OBC/TS/RS
CREDIBILITY OF ONLINE SHOPPING AND AN ASSESSMENT OF CITIZENS PERCEPTION ON E – PAYMENT BEHAVIOUR
Completed
Role: Other Grant: SRCAS/RSM/2023/011
Impact Of E-Learning and Campus Recruitment on Arts and Science College Students During Covid –19 In Coimbatore
Completed
Role: Other Grant: SRCAS/RSM/2021/012

Perception Of Passed Out Engineering Graduates Towards Entry Level Employability Skills And Job Opportunities In Coimbatore District

University Sri Ramakrishna College of Arts & Science
Year 2023
Downloads 0

Organizational Performance and Effect of Employees Turnover in Manufacturing Companies towards Coimbatore District

University Sri Ramakrishna College of Arts & Science
Year 2023
Downloads 0

Consumer Intention and Loyalty of Buying Green Products with Reference to Coimbatore District

University Sri Ramakrishna College of Arts & Science
Year 2023
Downloads 0

A Study on Challenges and Solutions of Labour Migration to Kerala

University Sri Ramakrishna College of Arts & Science
Year 2023
Downloads 0

AN AI and IOT based Smart Agriculture Monitoring System

Dr. P. Pirakatheeswari
- Application No. : 202241020469 A Filed : 20-04-2022
Published : 25-11-2022 Published

Automated Skill Development Road Map generation for corporate employees

Dr . Merceline Anitha Boniface
- Application No. : 6426095 Filed : 30-11--0001
Published : 30-11--0001 Granted

Scholarly Publications

An Empirical Study on Investor Awareness and the Impact of Cryptocurrency

Open Access
Journal Article
International Review of Management and Marketing. Year: 2025. Volume: 15 , Issue: 2 , Pages: 406-415 .
Authors: D. Mythili; M. Ganeshwari; Suleiman Ibrahim Mohammad; B. Merceline Anitha; D. Divya; Asokan Vasudevan

The Impact of Innovative Artificial Intelligence Technologies in Talent Acquisition

Conference Paper
Year: 2024. Pages: 1044-1049 .
Authors: M. Umamaheswari; Ginu Mol George; N. Amsaveni; D. Divya; B. Merceline Anitha; S. Ananda Kumar