Prof K Rama Mohana Rao
Professor
| Department of Commerce and Management Studies
Andhra University, Visakhapatnam
Andhra Pradesh
Expertise:
Business, Finance
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37 Years 7 Months Total Experience
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Professional Recognition
State Teacher Award
2015
Government of Andhra Pradesh
Best Professor in Marketing
2013
ET NOW National Education Leadership Award
Community & Membership
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Personal Details
Doctor of Philosophy
1989
Baba Farid University of Health Sciences, Faridkot
Professor
Feb 1989 – Present
Andhra University, Visakhapatnam
| Department of Commerce and Management Studies
Social Sciences
Scholarly Work
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Marketing of Services – A Study of APSEB, Andhra Pradesh
Services Marketing – A Study of Marketing Operations of Indian Railways
Marketing Management in Retail Business – A study of Marketing Operations of Retailing Units in Visakhapatnam
Export Marketing of Fish and Fish Products – A Study of MPEDA
Marketing of Petroleum Products – A Study of Operations of Public Sector Undertakings in India
Marketing o f Passenger Transport Services – A Study of APSRTC
Marketing of Banking Services – A Study of State Bank of India
Consumer Protection in India
Marketing of Insurance Services
Interactive Marketing – A Case Study of State Bank of India
Marketing of Telecom Services – A Study of Fixed Line Services of BSNL
A study of Internal Marketing in the New India Assurance Company Limited
Marketing of Retail Services- A Study of Small Scale Retail Establishments in Andhra Pradesh
Marketing of Agricultural Products – A Case Study of Paddy in East and West Godavari Districts of Andhra Pradesh
Knowledge Management System in Rashtriya Ispat Nigam Limited, Visakhapatnam
Financial Performance Efficiency and Determinants
Impact of Store Atmospherics on Customers and Employees Behaviour in Organised Retailing
Multi-dimensional Performance Measurement Practices, Analysis and Determinants of Garment industry in Ethiopia
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