Ministry of Education
Vijaya Lakshmi P
VIDWAN ID: 95640

Prof Vijaya Lakshmi P

Female Doctor of Philosophy
Professor | Department of Communication and Journalism
Sri Padmavati Mahila Visvavidyalayam
Andhra Pradesh
Expertise: Communication
Scopus 57226317636
SheRNI View older version My Dashboard
1 Publications
10 Projects
6 Scopus Citations
6 CrossRef
33 Years 6 Months Total Experience
Publications
1 Total
Articles
1
Activity

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Scopus Scopus
6 Citations
1 h-index
CrossRef CrossRef
6 Citations
1 h-index
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Professional Recognition

State Best Teacher Award
2017
Government of Andhra Pradesh
Best Teacher Award
2017
Lions Club, Tirupati
Asian Journal of Communication Award
2012
AEJMC, USA
University Research Award
2019
SPMVV
Savitri Bai Phule Puraskar
2025
Way Foundation
Indian Glory Awards 2024
2024
Kiteskraft Productions LLP
Best Research Paper Award
2021
SPMVV
IIER Excellent Paper Award
2019
IIER, San Diego, USA
Leadership Educational Administrative Programme (LEAP) Award
2019
MHRD, Govt of India
Best Teacher Award
2017
Vidya Parirakshaka Samithi, NGO,Tirupati

Community & Membership

UNAPCICT-WIFI DX
Core Member
Jan 2024
Center for International Relations
Dean
Jan 2019
Board of Studies, Press Academy of AP
Member
Jan 2021
National association and accreditation council (NAAC)
Member
Jan 2018
Research Council, CVM University, Gujarat
Member
Jan 2024
Nritya Vahini-International Cultural Exchange Dance Festival
Convenor
Jan 2025
Association for Education in Journalism and Mass Communication
Member
Jan 2011
Asian Media and Information and Communication Center
Life Member
Jan 2010
National Council, Public Relations Society of India
Member
Jan 2006
Working Committee to develop action plan for new educational policy
Co-Convenor
Jan 2020
Shastri Indo Canadian Institute Scholarships, New Delhi
Member, Peer Review Team
Jan 2017
Consortium for Women Universities in India
Joint Secretary
Jan 2022

Personal Details

Doctor of Philosophy
2001
N/A
Professor
Mar 1993 – Present
Sri Padmavati Mahila Visvavidyalayam | Department of Communication and Journalism
Social Sciences
Communication

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Scholarly Work

A Cross-Cultural Study on Leveraging AI for Detecting Infodemics, Health Misinformation, Disinformation and Fake News
Other
Role: Other
Amount: ₹8.25 Lac
Duration: 2025 – Ongoing
Premenstrual syndrome and premenstrual dysphoric disorder among reproductive age froup women of Chandragiri Mandal
Other
Agency: Indian Council of Medical Research Role: Co-Principal Investigator
Amount: ₹3.00 Lac
Duration: 2022 – Ongoing
Rural Women Technology Park in Tirupati
Completed
Role: Co-Principal Investigator
Amount: ₹81.58 Lac
Duration: 2017 – 2020
Women, Media Technologies and Networking undertaken
Completed
Agency: University Grants Commission Role: Other
Amount: ₹3 Lac
Duration: 2013 – 2018
Effects of Internet on Children and Parents : A Study in Andhra Pradesh
Completed
Agency: University Grants Commission Role: Other
Amount: ₹4.50 Lac
Duration: 2006 – 2008
Training on digital skills to Women Entrepreneurs
Completed
Role: Other
Amount: ₹4 Lac
Duration: 2024 – 2024
Publication of Achievements/ Impact of PRISM
Completed
Role: Co-Principal Investigator
Amount: ₹9.96 Lac
Duration: 2021 – 2023
Trans-Disciplinary Research Initiative Centre in adolescent health (TRICA) STRIDE
Completed
Agency: University Grants Commission Role: Principal Investigator
Amount: ₹63 Lac
Duration: 2019 – 2023
Social Media Marketing and Pharmaceutical Industry: Consumer Behavior
Completed
Agency: University Grants Commission Role: Principal Investigator
Amount: ₹3 Lac
Duration: 2015 – 2017
Food Marketing Strategies to Children and Adolescents: A Comparative Study of Indian and American Websites and their Influence
Completed
Agency: University Grants Commission Role: Principal Investigator
Amount: ₹13.54 Lac
Duration: 2014 – 2017

Impact of Global Media on Eritrean Culture - A study

University Sri Padmavati Mahila Visvavidyalayam
Year 2011
Downloads 0

Impact of Television Cartoon Programmen on Children

University Sri Padmavati Mahila Visvavidyalayam
Year 2014
Downloads 0
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Scholarly Publications

Internet Use, Indian Culture and Gender Variations

Journal Article
Year: 2006. Volume: 33 , Issue: 3-4 , Pages: 202-211 .
Authors: P. Vijayalakshmi; V. Durga Bhavani
DOI 10.1080/01296612.2006.11726832 Crossref Crossref: 6 Scopus Scopus: 6