Ministry of Education
Mitesh Jayswal
VIDWAN ID: 94935

Dr Mitesh Jayswal

Male Doctor of Philosophy
Professor | Business Management
Sardar Patel University, Vallabh Vidyanagar
Gujarat
Expertise: Management
ORCID 0000-0002-7188-8380 Scopus 36084487500 Google Scholar n8SiKuIAAAAJ
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18 Publications
0 Projects
125 Scopus Citations
108 CrossRef
9 Years 9 Months Total Experience
Publications
18 Total
Articles
18
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Scopus Scopus
125 Citations
7 h-index
CrossRef CrossRef
108 Citations
6 h-index
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Personal Details

Doctor of Philosophy
2014
Hero Corporate Services Ltd.
Master of Business Administration
2002
N/A
Professor
Dec 2016 – Present
Sardar Patel University, Vallabh Vidyanagar | Business Management
Social Sciences
Management

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Scholarly Publications

Leveraging Brand Assets By Understanding Brand Architecture-Imperatives For FMCG Sector For Competitive Edge In India

Journal Article
Indian Journal of Marketing. Year: 2009. Volume: 39 , Issue: 6 , Pages: 53-62 .
Scopus Scopus: 1

Karnavati Pagarkha Bazaar: (A giant step of tiny traders)

Journal Article
South Asian Journal of Business and Management Cases. Year: 2013. Volume: 2 , Issue: 2 , Pages: 133-138 .
Authors: Mitesh Jayswal; Rachita Jayswal
DOI 10.1177/2277977913509174

Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation

Journal Article
International Journal of Electronic Marketing and Retailing. Year: 2023. Volume: 14 , Issue: 3 , Pages: 237-256 .
Authors: Shikha Karamchandani; Anushree Karani; Mitesh Jayswal
DOI 10.1504/IJEMR.2023.131810 Scopus Scopus: 2

Impact of psychological contract fulfillment on well-being through the mediation of psychological distress: unveiling the evidences from banking sector

Journal Article
International Journal of Organizational Analysis. Year: 2023. Volume: 31 , Issue: 3 , Pages: 777-803 .
Authors: Anushree M. Karani; Revati Chandrashekhar Deshpande; Mitesh Jayswal
DOI 10.1108/IJOA-07-2021-2861 Crossref Crossref: 2 Scopus Scopus: 3

Merchandising domestic cricket league brands: Discernible way to keep the brands productive and alive

Journal Article
Year: 2010.
Authors: Pandya, B.; Jayswal, M.
Scopus Scopus: 1

Factors influencing graduate job choice – a systematic literature review

Journal Article
European Journal of Training and Development. Year: 2020. Volume: 45 , Issue: 4/5 , Pages: 381-401 .
Authors: Purohit, D.; Jayswal, M.; Muduli, A.
DOI 10.1108/EJTD-06-2020-0101 Crossref Crossref: 29 Scopus Scopus: 35

Issues and uses of online job portals: A comparative study from the perspective of recruitment consultants in Gujarat

Journal Article
Prabandhan: Indian Journal of Management. Year: 2015. Volume: 8 , Issue: 5 , Pages: 25 .
Authors: Jayswal, M.; Shukla, K.; Heda, N.
DOI 10.17010/pijom/2015/v8i5/68766 Scopus Scopus: 1

Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective

Journal Article
Journal of Creative Communications. Year: 2017. Volume: 12 , Issue: 2 , Pages: 134-149 .
Authors: Jayswal, M.M.
DOI 10.1177/0973258617708373 Crossref Crossref: 2 Scopus Scopus: 3
Showing 1 to 8 of 18 publications