Ministry of Education
Ravi Shekhar Kumar
VIDWAN ID: 88433

Dr Ravi Shekhar Kumar

Male Doctor of Philosophy
Associate Professor
XLRI - Xavier School of Management
Jharkhand
Expertise: Business, Finance
Scopus 55701335000
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6 Publications
0 Projects
260 Scopus Citations
221 CrossRef
14 Years Total Experience
Publications
6 Total
Articles
6
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Scopus Scopus
260 Citations
5 h-index
CrossRef CrossRef
221 Citations
5 h-index
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Personal Details

Doctor of Philosophy
N/A
Associate Professor
Sep 2012 – Present
XLRI - Xavier School of Management
Social Sciences
Business, Finance

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Scholarly Publications

The impact of marketing activities on service brand equity: The mediating role of evoked experience

Journal Article
European Journal of Marketing. Year: 2018. Volume: 52 , Issue: 3-4 , Pages: 596-618 .
Authors: Ravi Shekhar Kumar; Satyabhusan Dash; Naresh K. Malhotra
DOI 10.1108/EJM-05-2016-0262 Crossref Crossref: 40 Scopus Scopus: 45

The nature and antecedents of brand equity and its dimensions

Journal Article
Marketing Intelligence & Planning. Year: 2013. Volume: 31 , Issue: 2 , Pages: 141-159 .
Authors: Ravi Shekhar Kumar; Satyabhusan Dash; Prem Chandra Purwar
DOI 10.1108/02634501311312044 Crossref Crossref: 89 Scopus Scopus: 115

How Internal Organizational Enablers Influence AI-Enabled HRM Adoption: A Dynamic Capabilities Perspective

Journal Article
Information Systems Frontiers. Year: 2026.
Authors: Urmii Himanshu; Jatinder Kumar Jha; Ravi Shekhar Kumar; Shivam Gupta; Prasanta Kumar Pattanaik
DOI 10.1007/s10796-026-10778-4

Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation

Journal Article
Journal of Retailing and Consumer Services. Year: 2021. Volume: 61 .
Authors: Nirmalya Bandyopadhyay; Bharadhwaj Sivakumaran; Sanjay Patro; Ravi Shekhar Kumar
DOI 10.1016/j.jretconser.2021.102532 Crossref Crossref: 68 Scopus Scopus: 77

Examining process mechanism of celebrity attributes on brand advocacy

Journal Article
Journal of Consumer Marketing. Year: 2024. Volume: 41 , Issue: 5 , Pages: 549-563 .
Authors: Deepa Halder; Ravi Shekhar Kumar; Debashree Roy
DOI 10.1108/JCM-04-2023-5945 Crossref Crossref: 6 Scopus Scopus: 7

Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda

Review
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2022. Volume: 46 , Issue: 6 , Pages: 2071-2103 .
Authors: Ashok A. Prasad; Ravi Shekhar Kumar
DOI 10.1111/ijcs.12844 Crossref Crossref: 18 Scopus Scopus: 16